The Graduate Boss

 

Have you found yourself asking the question “How to increase email open rate?

 

This is a common question among online entrepreneurs, because…

 

A low email open rate means you won’t be getting new business from your email marketing. You don’t want to have that going on for too long. So, how do you increase your email open rates?

 

If you’ve asked yourself this question before, then, I want you to count yourself lucky, because, in this article, you’ll discover how to increase your email open rate. But before we dig deep, It will be nice we look at what is an email open rate 

 

What is Email Open Rate? 

 

An email open rate simply means the total number of people that open up the email you send compared to the total number of your email subscribers. 

For example, if you have 100 email subscribers on your mailing list, and you sent out an email and 70 out of the 100 subscribers open up the email, then your email open rate would be 70%. 

Calculating your email open rate is simple, just divide the number of subscribers who opened up your email by the total number of your subscriber then multiply it by 100. 

 

Using the example above (70 subscribers divided by 100 subscribers) multiply by 100%  

 

 

How To Increase Email Open Rate 

 

1 Using Curiosity Based Subject Line 

 

The major reason why you are sending out an email to your subscribers is to try and get them to take action.

 Ensure that your subscribers click on your call to action (CTA) is by using a subject line that will trigger their curiosity.

Making your subject line a teaser, for example, will no doubt spark your subscriber’s curiosity and make them want to discover what you have to offer in your email. 

Creating a curiosity base subject line will increase your email open rate 

 

2 Use First Names 

 

If you want to increase your email open rate then you should work on creating a personal connection with your subscribers. Addressing your subscribers by their first names will sure help increase the email open rate.

It is almost like having an email written and tailored only for you. This no doubt guarantees a positive reaction from your subscribers and will drive them to know how your email can help them.

Addressing  your subscribers by their first name will help increase your email open rate 

 

3 Use Humor to Your Advantage 

 

One way to build relationships with your subscribers is to make your email humorous. 

Reading a humorous email can brighten your readers’ day. This can even get them to look forward to receiving emails from you and looking for new content that you have to offer.

Having emails that do not sound too detached, impersonal, or boring are a great start to increasing your open rate.

You can choose to make your emails sarcastic, satirical, or outrightly funny, but make sure it’s also rich in value. 

 

4. Use Emojis 

 

Internet marketers argue that emojis have no place in increasing your email open rate. We beg to differ. The use of emojis in an email is not unprofessional or unethical.

As much as you can, use emojis in your emails. Emojis show emotion, convince your subscribers that they are not receiving spam emails from robots, and also create a playful, personal relationship between you and your subscribers.

Using emojis in your subject line will add color to your message and will make your subscribers as you as a friend 

 

ALSO READ: How to Make More sales using Email Marketing 

 

5 Focus on Your Subscribers’ Interest to increase email open rate

 

The major reason why you chose to build an email list is to make sales. But you shouldn’t make the mistake of just focusing on making sales and forgetting the interest of your subscribers.

 Make sure you focus on creating valuable content. 

You can do this by focusing your emails on what interests your subscribers and then leading them through your sales funnel

By doing this they will keep opening up your emails because they are assured that there’ll  always be something for them

 

6 Use your first paragraph to hook your readers 

 

Your opening paragraph is the next thing your subscribers do immediately after your subject line so it must hook them immediately. If the first paragraph is not able to get their attention then there are high chances of them not reading through your email. 

If your first paragraph is good and interesting, it becomes easy for your subscribers to read. 

 

7 Solve Your Subscriber’s Problems 

 

Always be on the lookout for your subscriber’s pain points and help them solve them.

The best way to go about this is by identifying problems that are unique to your niche and working on producing content that will help take these problems away.

Make the tips consistent; something for your subscribers to look forward to and you’ll be well on your way to increasing your email open rate.

Conclusion

If you’re not satisfied with your current email open rate, you’ve now discovered  what it takes to take your email open rate to another level and increase your sales 

You can also read how to increase your sale using email marketing

 

 

 

 

 

 

If you want to grow your business using email marketing tools that are easy to use, and  affordable, then, keep reading  

 

Choosing the best email marketing tools should be simple, but a lot of email marketing tools out there, make it difficult. 

 

To succeed at email marketing, it takes more than a spreadsheet full of email addresses.

 

You need email marketing tools to help you create, send, and track your emails. 

 

Fortunately for you, in this article, we list the best email marketing tools you can use to grow your business. 

 

What are email marketing tools?

 

Email marketing tools are software that helps you manage your contact list, design compelling email content, and track your email performance.

 

What should you look for in an email marketing tool? 

 

Things to consider when choosing an email marketing tool include:

 

Does the tool enable you to design high engaging email content with an easy user interface?

 

Is it a drag and drop editor?

 

Does the tool allow you to easily send bulk emails that are personalized and targeted without a lot of work?

This is also known as marketing automation. 

 

Apart from that, the email marketing tool must make it easy to manage your list of contact.

segment your list into groups, and track the performance of your emails. 

 

Finally, the email marketing tools should always ensure that your email campaigns do not end up in the spam folder

 

Having said that, let’s take a look at some of the best email marketing tools.

 

1 Constant Contact

 

It is one of the largest and fastest-growing email marketing tools in the world right now. 

 

Constant Contact is one of the easiest and beginner-friendly email marketing tools you can use right now.

 

When you have an account with constant contact, you have unlimited access to the following

Emails,

 

easy tracking and reporting,

 

built-in social media sharing tools,

 

a free image library,

 

list segmentation, Facebook ads integration,

 

and a powerful eCommerce integration for eCommerce stores. 

 

Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate. 

 

Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources. 

 

This email marketing tool has a 60-day free trial (no credit card required) you can start with this. After the 60-days free trial, their pricing starts as low as $ 9.99 /month.

 

2. Drip

 

This is an email marketing platform for eCommerce, bloggers, and digital marketers. 

 

Drip offers a wide range of tools to make marketing automation, sales funnels, and personalization easy. 

 

The email marketing tool offers seamless integration for all popular website builders including WordPress and WooCommerce.

 

What this means is, that you can easily add pop-ups / opt-in signup forms to your website and capture more leads. 

 

Drip’s competitive advantage is its intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual drag and drop builder for automation workflows. 

 

These features allow you to reach targeted customers in your email list to get more sales. 

 

The support options at Drip include live chat support, webinars, automation training, detailed courses, free guides, and excellent documentation. 

 

Even though it’s a bit pricey,  Drip is the best email marketing software for eCommerce websites and business owners who want to grow their business 

 

Drip offers a free trial, and their plans start from $49 / month which includes all their features. 

 

ALSO READ: How To Grow Your Email List

 

3. ConvertKit 

 

This is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful. 

 

Its unique feature is that it allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy-to-manage auto-responders allowing you to send drip emails from their emailing service. 

 

With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. 

 

This helps you increase conversions with automated emails that feel more personal. 

 

It has all the powerful features you’d expect from a great email marketing tool.

 

Features such as a/b testing, beautiful email templates, landing page builder, smart workflows, and more. 

 

ConvertKit offers email-based support and has an extensive knowledge base with great learning material. 

 

A lot of ConvertKit features such as paid newsletters are specifically designed for creators and professional bloggers.

 

ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy. They also have a Pro plan

 

4. AWeber

 

One of the oldest and most popular email marketing tools in the world.

 

It offers a wide range of tools for small and medium-sized businesses to manage their email marketing. 

 

Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress.  

 

With AWeber, you get access to the following 

ready-to-use HTML email templates.

list management. 

autoresponders. 

a/b testing. 

and email tracking with detailed insights. 

 

It also has other powerful email marketing features such as

AMP emails,

 

automatic RSS-to-email for bloggers,

 

and tag-based subscriber segmentation. 

 

Their support options include:

Live chat,

Phone support,

Email support

Live webinars

A vast library of how-tos and tutorials. 

 

AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month.

 

The thing about AWeber is, that you can also sign up for quarterly or annual plans to save even more. 

 

5. Mailchimp

 

Mailchimp is one of the most popular email marketing service providers in the world. 

 

They offer a forever-free email marketing service plan. 

 

The email marketing tool comes with the following:

An easy drag-and-drop email builder

Autoresponders

Segmenting contacts into groups

Simple tracking for analytics. 

 

It also allows you to set up delivery times based on the user’s time zones, and you can set up segmenting based on geolocation.

You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms.

 

Their support is offered by email, live chat, and a large tutorial knowledge base. 

They offer a forever-free plan which allows you to send 12,000 emails to up to 2,000 subscribers.

 

Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers.

However, if you want unlimited audiences, advanced audience segmentation, multivariate testing, and comparative reporting, then you’d have to move to their $299 per month plan.

Finally, when choosing an email marketing tool, you should consider if the tool enables you to;

Design high engaging email content with an easy user interface. 

Easily send bulk emails that are personalized and targeted without a lot of work. 

easy to manage your list contact, segment your list into groups, and track the performance of your emails. 

 

Finally, the email marketing tools should always ensure that your email campaigns do not end up in the spam folder.

 

Are you currently running a small business, and do you want to scale up your marketing using social media marketing tools for small businesses? 

Do you want to increase your brand awareness with a high conversion rate?  

If you answered yes to any of the questions above, then you are at the right place. 

You are about to discover the best social media marketing tools you can use to scale up your small business today but before then…

Here are a few things you need to know about social media marketing tools.

Small businesses have a very big advantage in the social media space. It’s easier to show your brand’s personality and make genuine connections with your customers and make more sales. 

 

What are Social Media Marketing Tools?

Social media marketing tools will allow you to get the very best out of social media platforms. Platforms like Instagram, Twitter, Facebook, Tiktok, LinkedIn, Snapchat, YouTube, etc.

For example, if you are concerned about what people are saying about your brand image, you can use social media marketing tools to monitor the conversation.

The good news is, there are specific tools you can use for each type of task,  tasks like advertising, analytics, engagement, etc. 

Why You Should Use Social Media Marketing Tools For Your Small Business

Statistics show that around 90% of consumers visit a brand’s website or app when they come across it on social media. This proves that social media marketing is good for your small business. 

Listed below are some of the amazing advantages of social media marketing;  

• Lead generation
•  Brand awareness 
• Search engine ranking 
• Massive traffic to your website  
• Build trust and customer loyalty 
• Enhance customer satisfaction 
• Gain marketplace insight 

 

BEST SOCIAL MEDIA MARKETING TOOLS FOR SMALL BUSINESS 

Now that you have an understanding of what social media marketing tools are, it’s time for us to take a deep look into the best social media marketing tools for your small business that will change your marketing game!

BUFFER 

Buffer is a social media marketing tool that allows you to drive meaningful engagement with results. Businesses can now manage multiple social media platforms simultaneously and efficiently using Buffer. 

And this is a social media dashboard that helps you to fill their social media feed with relevant and exciting content without spending half their life on social media. 

The platform has continued to periodically introduce amazing features that will help its users, features like suggested media, direct scheduling, and much more buffer also allows you to work flexibly on the go through its Android and iOS mobile apps

BUZZSUMO

Research is one of the most important aspects of your marketing if you want to beat your competitors and leave them in the dust.

You need to understand what they are doing and if what you are doing is working well or not 

Buzzsumo is a research tool that helps tell you how your content is doing and who’s spreading the word.

Sometimes, when you sit down to create content, you’re on fire while other times you are not, with this tool you can always be sure of creating powerful content, some of its functionality includes: 

• Find content that is most shared on social media channels 
• Find influencers related to particular topics
• Get alerts based on keyword, brand names, links, author name, or domain
• Track competitors and do an analysis based on their content

You can use buzzsumo to research keywords your audience are interested in, with this you are sure of creating content that your audience is already showing interest in.

You can use it to find interesting new posts to share or to search for content ideas based on what is already performing well.

And if you have some cash, the pro version is a good powerhouse for competitor research. 

MENTION 

Mention is a social media marketing tool that monitors the mention of your brand, products or your competitors.

staying on top of the conversation is made is easy, you can respond to social media comments easily. 

With mention, you can also use to find relevant influencers for influencer marketing campaigns and analyze your competitors

 

BITLY

Bitly is one of the amazing link shorteners, it takes lengthy URLs and shrinks them into much smaller ones. Most times the original URL is too long for you to easily remember and tricky to share, Bitly makes it look better and easier to remember. 

Bitly helps you to keep track of how many leads you drive? How many sales did you convert?  it’s a powerful social media marketing tool that helps you to track clicks, view site referrals, and pinpoint geographical locations with the most clicks.

Google has built it into their Google Campaign URL Builder to shorten links and track campaign performance. 

ShareThis  

If you want to get your content in front of a larger audience and make it easy for them to share on their social media site, then, the social media marketing tool you will want to use is ShareThis. 

It is very easy to install, it will only take you just about a few minutes. It takes just a single click for visitors to share your content with all the popular social media networks.

You can choose the type of buttons to use, easily customize the design so they perfectly complement your website, and then add the code to your website, it’s that simple!

Design Wizard

Design wizard has over 10,000 free pre-design templates optimized for social media platforms and with over 1.2 million stock images. 

This is an amazing social media marketing tool for small businesses for making visual content, with a simple and intuitive interface. 

Also, it has a lot of free content and premium content.

 

Each social media marketing tool offers basic features. All these include the likes of publishing tools, listening tools, reporting and analytics, advertising tools, monitoring tools, and engagement tools.

Hence, it’s important you understand each of these tools in depth before deciding your pick. Research carefully and patiently to identify the best social media marketing tools and invest accordingly. 

If this article was helpful to you, you can share it with your friends.

 

If you are still making social media marketing mistakes, all your efforts can be undone.

When done the right way, social media marketing can grow your customer base, and skyrocket your sales. 

 In this article, you will discover some of the most common social media marketing mistakes to avoid and how to use social media marketing to bring you the kind of result you want in your business

 But before then, let’s look at why you need to take social media marketing seriously this year.

 

Why you should take social media marketing serious  

 

Social media is the fastest-growing trend in the history of mankind.

One in every four persons on the planet earth has a social media account. 

With the widespread of social media, you can easily have brand awareness, engage with customers, and brand loyalty  

By now, you’ve known how valuable and essential social media is to your business and why you should make social media marketing mistakes. 

Here are some social media marketing mistakes you should avoid 

 

The Five Social Media Marketing Mistakes 

 

1 Posting without a clear strategy

A Lot of business owners struggle with focus when they start using social media marketing for their business. 

 Majorly there are two problems you face when you don’t have a clear strategy for social media marketing. 

First, your result will reflect on the quality of your content.

When you keep publishing content without a clear strategy, you will keep getting bad results, and this will affect your business.

Before you publish any content on your social media, I suggest you ask yourself the following questions 

• How relevant is this to your audience?
•  Will your target audience be interested in this content? 
• Is this content valuable to your audience?
• Why should they pay attention to your content?

The second problem you will face is, once people notice that your content is not carefully organized. 

They will perceive you as someone that doesn’t care about what you share with the public and this is not good for your business because it can destroy trust. 

 

2 Not Defining Your Target Audience   

The second mistake that a lot of small business owners make when it comes to social media marketing is trying to speak to everyone. Well, you may get the engagement but you will not get the sales results you want.  

Defining your target audience makes it easier for you to craft a social media marketing message that suits them and this will drive you to the result you need.

You should focus your marketing energy on the people who are more likely to show interest in your products and services so that your resources and investments won’t go in vain. 

 

3  Posting Off-brand  content

Consistently coming up with content that aligns with your brand core values, personality is sometimes difficult. 

 In a bid to fill the gap and maintain a strong social media presence they end up with those who are off the brand or disconnected from their brand. This is the same as talking just for talking. 

 

This is bad for your brand because it dilutes what your brand stands for. Well, this varies from platform to platform and brand to brand, but the basic is whatever you post should reflect your brand core values and personality.  

 

4 Only Focus on Making Sales

 

One thing marketers need to keep in mind is that social media is not just about making announcements about the price cut, launches, and benefits of their products. You should also ensure to engage your customers in discussions. 

You should keep in mind that social media is not a monologue. It is dialogue. It is a conversation platform. 

One thing you get by engaging your customers is loyalty and trust from your online community. Always engage your online community. 

 

 

5 Not Tracking Your Result 

 

Social media marketing is a powerful strategy for promoting your business online, and the good part is you can keep track of your progress in real-time. 

Social media marketing allows you to make strategic changes to all your campaigns.

For example, you can stop non-performing ads at any moment and save your budget until you re-optimized the ad

But most social media marketers fail to keep track of their results. To get the best result from social media marketing you have to always keep tweaking and testing until you start seeing your desired business goals.  

 

6 Assuming That All Social Media Are The Same.  

Most marketers always assume that all social media platforms are the same and this is a big mistake. 

Oftentimes you will see social media marketers posting the same content in the same formats on all of the social platforms.

But each platform has its different strengths, features, and marketing tools.

 You have to bear in mind that your content and marketing strategies for each social media platform must be distinctive and tailored to the audience on specific platforms. 

Making mistakes is part of life and business if you are making the aforementioned social media marketing mistakes. 

Your concern should be on correcting these social media marketing mistakes.

Remember to always keep all your content authentic, be less promotional and engage more with your online community or target audience.

 

 

 

 

 

There is no secret to the benefits and effectiveness of email marketing. A Lot of business owners and entrepreneurs admit to the fact that they have experienced more sales using email marketing.

using emails as a part of your sales arsenal can take your revenues to a whole new dimension. 

However, in order for you to achieve maximum results in your business  using email marketing, you need to put your efforts into the right area otherwise you may end up spending time and resources without seeing any real results 

If you want to know how you can use email marketing to increase sales in your business then you are in the right place. because in this article, you are going to discover proven strategies to drive sales from email marketing.

 

Use short subject lines

 

Subject lines are extremely important to the success of your email campaigns.

About 45 to 60% of your email recipients will open up your email based on your subject line only. Subject lines that are personalized, are 22 to 25% more likely to be opened, what this tells you is that it’s not just the content of your email you need to be careful about, but also your subject line. 

 

The fact is, subject lines with 6-10 words are those that get the highest open rate.

 

 And one thing you must keep in mind is that your subject lines should always have a sense of urgency and curiosity and exclusivity because this will give you a 22% higher open rate. 

 

The subject line can make or break your campaign success, that’s how powerful the subject line is to the success of your email marketing, so the next time you sit down to write an email, pay attention to the quality of your subject line. Keep in mind that the more you tell with less, the better the chances of the success of your campaign 

 

 

List segmentation

 

 Over the years email marketing has evolved, although it has been around for decades, it’s much more different from the way it used to be, marketers are now enjoying more control over the process, all thanks to the developers creating amazing and awesome tools like mailerlite, MailChimp, AWeber and a lot of these email marketing tools.

List  segmentation is really a powerful mechanism and there are dozens of ways you can segment your email list, here some amazing tips to help you segment your list and make more sales

• Segmenting by demographics. This includes age, gender, geography, persona, and education level.
• Segmenting by past purchases and buying cycle.
• Classify subscribers on a daily, weekly, or monthly basis.
• Segment the subscribers who are loyal to your company and look forward to your emails.
• Newbies, who don’t know much about your brand product and services.

The truth is, email list segmentation can be a tricky process, but to be honest, it’s totally worth it and is a long-term investment for you.  

 

 

One thing you must keep in mind if you want to make more sales using email marketing is to always make your content relevant to your subscribers.

You have to understand that your subscribers have trusted you and went through the hassle of providing their email and permission. So you need to respect their initiative by delivering them email content they actually want. Otherwise, you may end up annoying your customers, and this can do more harm than good to you.

Most businesses that segmented their list experienced an increased open rate, greater customer retention, and greater customer acquisition.

 

Make Your Emails Personal 

 

Humans (me and you) are very emotional beings and we want to be treated with emotions. So you must always show your human part all the time in your emails.

The truth is that nobody wants to be sold to even though humans love to spend money, yet nobody wants the display of your product all the time. Subscribers get frustrated when all they get from companies is generic emails that feels as if they are receiving dubious codes from expressionless clones, and this is not want for your band

Personalization blends with emotions and drives result beyond your expectations.

 

Below are some ways you can make your emails feel more personal

• Use the first name of the subscriber

• Be there at the right time, make use of his time and location
• Send educational emails
• Set up automated replies and behavioral trigger emails.

In order for you to make more sales using email marketing, you must always come up with creative ways to get your subscribers glued to your brand. This way, your subscribers not only adhere to your brand but they turn into brand ambassadors as they feel a personalized connection with you.

You can send more personalized discounts during birthdays and anniversaries and make your customers feel very special. What you are doing is that you are taking advantage of an emotional moment and this will increase sales significantly 

 

Write engaging and compelling email content. 

 

Your subscribers are real humans and as such, they want to interact with real humans, not robots so make sure you make your subscribers feel they are engaging with a human being who has something to offer them. 

It must be something of value. Also, your emails should not sound like high school boring easy, you should get more personal and try as much as you can to avoid the use of too many sir and mam’s and refrain from using fancy language.

Always try to create a story and avoid using generic email because no one likes to interact with robots. Below are some tips on how to write engaging email content 

 

• Keep it short, simple. Try to cut down the text to 60% at the time you proofread.
• You can use a casual subject line and try to include the person’s name in the subject line. (Use lower case)
• Use the word “you” for customers and “we” for the brand in the emails.
• Develop a natural voice. Imagine as if you are having a face-to-face conversation and avoid being dull and sales.
• Offer perspective in the emails and something to value customers.
• Incorporate polls, surveys, and reviews.
• Include interactive pictures, Gifs, and videos to grab the customer’s attention
• Encourage discussion through forums

 

Always Include a “Call to Action” Question or P.S Note at the End of Emails 

Adding a PS note and a clear call to action at the end of your email is a great email marketing strategy that can increase your sales.

To be honest, No matter how compelling and engaging your emails are; not all your subscribers will read your email. 

Despite the fact that all your subscribers won’t read your emails, you have clever ways to engage them.

You have ways like; adding a P.S note and a clear call to action or a simple question like “What do you think?

This easy to respond question is actually a call to action.

 

If you are an online entrepreneur, one of the things you must pay very close attention to if you want to grow your business is building your email list because an email list is one of your biggest assets.  

 

Email marketing is one of the most simple yet powerful ways to grow your business because with every email you send out to your email list, you have the opportunity to make more sales, build customer relationships and you also get immediate feedback on what’s working and what isn’t.

 

And because of how effective email marketing is at generating leads and new customers, a lot of businesses are now investing so much in building their email list with their eye towards the long term success of their business 

 

Even if you are just starting out with email marketing or you are already started with email marketing looking for ways to grow your email list, today you are about to discover five proven strategies on how to grow your email list 

 

But before we dive deeper into how to grow your email list using these five proven strategies let’s look at some basics 

 

What is email marketing?  

 

Email marketing is a type of direct marketing that uses personalized, mass emails to educate and persuade a lead into taking a specific action the action can be to make a purchase, book a call, or whatever you want 

It’s one of the most highly effective digital marketing strategies. A good email marketing campaign converts prospects into customers, and turns one-time buyers into repeat buyers and raving fans. Email marketing is one of the most direct and effective methods of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels

 

Why should you build an email list for your business? 

 

Why should you pay attention to building your email list? Now let’s talk about why it is important for you to build your email list. 

 

Despite the fact that social media is at rising and unsolicited spam email (which is never a good marketing strategy, don’t do it), email marketing is the most effective way to nurture leads and increase customers loyalty.

 

There are many reasons you should make email marketing one of your top priorities, but we’ll be looking at the top 3

 

1. Email is the number one communication channel. Here’s an interesting fact, at least 99% of consumers check their emails on a daily basis. This fact can’t be said of other communication channels.

 

1. You have ownership of the list. You own your list, not like any other social media platform, where your account along with all your fans and posts could be suspended or deleted at any time for any reason without your notice. But with your own list, no one can take those leads away from you, they are yours for the keeping anytime any day.  

 

1. Email converts better . People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI(return on investment) of 4400%. That’s huge. And if you are wondering if social media converts even better, you have to think again: the average order value of an email is at least three to four times higher than that of social media. Email marketing is one of the best ways to make more sales online. Now that you know the importance of email marketing it’s time to learn the best ways to grow your email list.

 

Five proven strategies to grow your email list

 

(1) Lead Magnet

To grow your email list, you have to have a lead magnet, a lead magnet also known as an opting bribe is something valuable that you give away for free in exchange for an email address. 

 

The lead magnet doesn’t have to cost you ahead and a leg to create; your lead magnet can be a digital material like PDFs, MP3, Audio files, or videos that you can create yourself at minimal or no cost. 

 

Your lead magnet can be anything valuable to your website visitors

 

Types of lead magnet you can use 

EBook 

A cheat sheet of tips 

Case studies

Free report

14-days free trial

Consultation

Lead magnet ideas are endless 

 

Since you already know what a lead is, the next thing is how can you make your lead magnet effective. Here are five questions to answer

Is your lead magnet easily consumable?; your lead magnet is only effective if the audience use it, if you deliver a 500 page your audience may end up not going through it 

 Is your lead magnet actionable? Your lead magnet needs to provide actionable tools, skillset, or information they can implement right away

 

Is your lead magnet relevant to your audience? If you have done your homework well, coming up with a relevant lead magnet should not be a problem 

 

What problem is your lead magnet solving? Your lead magnet will become successful if it solves a pressing problem. Is your lead magnet immediately available? Nowadays people are in love with instant gratification, so you have to give them right then and there.

 

(2)Run Facebook Ads to your landing page 

 

Facebook Ads is one of the most cost-effective ways to drive  massive traffic to your landing page to collect email addresses and build your email list 

Facebook has excellent targeting options, you can be sure that you are reaching exactly your desired audience who are interested in your product or service.

 

One of the interesting features of Facebook ads is that Facebook allows you to create custom audiences from an email list which makes it easy to re-engage subscribers who have not opened your messages in a while or even who have not purchased your product. Facebook also allows you to create a lookalike audience based on your email list subscribers. If you already have an established subscriber base, this is a great way to tap into a new market and expand

 

(3)Request for partnership  

One way to grow your email list is through partnership, you can partner with someone in your industry to offer their email list subscribers something new of value 

 

For instance, you can partner with another blogger who is in your niche to offer his/her reader your free eBook in exchange for their email address.

This way when anyone subscribes to your list they receive an eBook from their other bloggers’ website. the other person can also promote his/her eBook on your website. You can also partner with businesses that are in complementary industries with you. For example, if you have a makeup blog, you could partner with another blogger who is a nail polish line and vice versa. 

 

They can send out emails to their subscribers mentioning your products and services. this can dramatically increase your email list

 

(4)Add surprise pop-up form 

Adding a pop-up form on your website is great to massively increase your email list subscriber, all you need to do is a good already written content or an offer on your website and you’ll be able to add their information to your email list

 

(5)Always add a call to action 

 

Always add a call to action in all your social media bio, this can help you grow your email list. Your bio is the first thing people see when they come across your profile, so you should always make sure it’s clear what exact action you want them to take next

 

You can add a call-to-action in your bio directly or by using an action-oriented word such as “sign up,” “get,” and “join.” This will give people who visit your profile a clear idea of what you want them to do next.

 

People who are interested are more likely to click on the link on your bio and sign up for your email list. And this will increase your email list subscribers. 

 

These are the five ways to grow your email list effective