The Graduate Boss

This is the most concise and helpful article you have ever read on how to promote yourself as a real estate agent on Facebook… You’ll find out why in a moment.

 

Have you ever asked yourself the question; “how can I promote myself on Facebook as a real estate agent’? If yes, then this article is going to be the most valuable content you’ll read on how to promote yourself as a real agent on Facebook.

 

But before we take a deep dive into how you can promote yourself as a real agent on Facebook. Let’s answer the one million dollar question.

 

Why should you take Facebook as a real estate agent?  

 

Gone are the days, when print and electronic media were the only channels of reaching potential buyers.

 

 Social media has now taken over traditional marketing platforms. We are currently in the technology-driven age, where homebuyers are currently spending more on their phones. 

 

The Facebook platform gives you the advantage of reaching your potential buyers easily. 

 

You can share photos of the ambience of a luxurious home and moderately priced abode and this would paint a picture of what living in such a home would be and this will make interested buyers reach out for purchase easily. 

The power of Facebook also resonates in showing detailed property listing information to a large group of people and at the same time engaging them.

With traditional media, this could be impossible to execute in person.

 

ALSO, READ HOW TO GROW YOUR REAL ESTATE BUSINESS USING FACEBOOK ADS

 

Let’s dive deep into how you can promote yourself as a real estate agent using Facebook

 

1 Set up a Facebook page    

Having a Facebook page is a key contributor to promoting yourself as a real estate agent. Facebook page with a captivating title, description, and professional images, you’ll draw the attention of potential clients and build your brand.   should have all the necessary contact information like website URL, phone number and office address.

 

2 Use a professional cover photo 

Use the cover photo to highlight homes you have for sale. You can change images quite often so use this space to your advantage. Don’t forget to follow facebook’s policies when doing so.

 

3 Regularly post educative content. 

 

Don’t just use your Facebook page to promote your brand or listing. You should also share educative and helpful content that is geared towards helping your prospects overcome challenges related to buying and selling homes.

If you are posting 10 content every day on your page, eight of the post should be focused on your clients and only two on promoting your brand.

 

4 Share interesting content 

 

It never hurts to sprinkle in a little humour when appropriate

 

5 Offer helpful advice

 

Always share helpful tips or advice with your audience. You can share tips about how someone could stage his home for sale or decorate his new home, and what to look for when buying a home. Sharing tips are ways to gain your likes and comment.

 

6 Always reply to comment 

Make sure you always reply to comments posted on your page, good or bad, and do so promptly. This signals to current and potential clients that you are paying attention. 

 

7 Post videos

You can take advantage of this content format to drive leads. An increasing number of real estate agents are using videos. A lot of real estates agents are even going to the extent of using drones to shoot videos of homes they are selling.

 

8 Post images of You, Your Team, and Happy clients 

 

You should always post the photos of you and your team participating in an office function this helps to put a personal face on your business. Potential buyers want to know that they are dealing with real people, not just some faceless human beings.  Also, posting photos of happy customers standing next to their newly purchased home can benefit you, in two ways: It demonstrates that you are successful in helping people buy a home. It also shows that others trust and use your company.

 

 

10 Post DO-it-yourself tips

 

Post-do-it-yourself tips related to home improvement are quite popular among homeowners. You can hire a content writer to produce high-quality DIY articles or better still, you can curate content from popular websites that provide DIY tips and share it with your audience.

 

11 Join relevant groups

 

Facebook groups are an excellent way to connect with your prospects as well other professionals in your industry. There are Facebook groups for almost every niche, city and area. Join relevant groups where people share home improvement ideas or information on housing market trends in your area. However, you need to use your profile to join groups. 

 

12 Share your content in groups

 

Share the most important posts on your page in these groups. These could be links to your latest blog or a very attention-grabbing listing on the market.

 

13 Join the conversation

 

Like and share other people’s posts. If you do, they will most likely return the favour.

 

 

I hope you have enjoyed this article containing 13 ways to promote yourself on Facebook as a real estate agent? Don’t be overwhelmed. Take it one step at a time and get to work.

You can also read how to promote your real estate business online.

 

If you have ever found yourself asking how to promote your real estate business online?

Then, this is going to be the most concise and valuable article you’ll ever read about how to promote your real estate business online.

 I will tell you why in a moment. But first, let’s look at some very important things together 

What is a real estate business? 

First, let’s have an understanding of what real estate is.

Real estate is a property consisting of land, and buildings or a collection of lands and buildings. While the real estate business involves selling, buying, and, renting properties (Lands and buildings) 

Why should you take online marketing Serious?

A lot of people spend more time on the internet(online) these days, and when customers are looking for a new home they begin their search online.  

The real estate market has become highly competitive.

As a real estate business owner, you have to do more than just acquire a license.

You need to take advantage of all the tools and technology at your disposal to beat your competitors 

With the high level of competition in the real estate marketplace, it’s wise that you take your online marketing seriously. 

 Now let’s take a deep dive into the 7 sure ways you can promote your real estate business online 

7 Ways to promote your real estate business online  

1 Have a website   

 

Having a website is the first step in promoting your real estate business online.

If you don’t have a website already, then, you should consider doing that right away, because every business or professional representing themselves needs to have a website to get by.

 Having a clean, professional website is important for promoting your real estate business online. 

Potential customers expect to see your website online, and once they don’t see it, it raises an alarm of doubt  

Potential customers want to know that your business is trustworthy, especially if they’re working with you on something important as buying a home, and a well-crafted website can help with this  

2 Have a blog and post engaging content regularly 

 

Now that you have a well-crafted website. 

You need to start using your website wisely. You should consider writing a blog post every week.

How often you post is not so significant as long as your content is in regular intervals. 

You can start with short blog posts about decorating, furnishing, art, new homes-literally anything that would interest your target audience.

Writing valuable and engaging content will keep bringing your customers back to your website on a regular basis.

This will keep you at the top of their mind and when they are ready to buy, they are most likely to reach out to you  

3 Optimize your website for mobile 

Make your website mobile-friendly. You may think this has an insignificant effect but it has an effect because a lot of people choose to look online using their smartphone or tablet rather than a computer.

If you optimize your website for computers only, it will be difficult for your customers to see it on their smartphones or tablet.

Making your website mobile-friendly makes it incredibly easy for your customers to read and navigate on all devices, regardless of the screen size.  

Having a mobile-friendly website will encourage customers to use your services rather than a competitor who doesn’t have a mobile-friendly website.

With a good web designer, this is easy to do if you have a good web designer.

4 Take advantage of SEO   

Search engine optimization(SEO) is a critical technique to drive leads to your website. 

You may have a well-crafted, professional, and mobile-friendly website and write compelling and engaging content on your website, but if you fail to have a strong SEO, potential customers may never see your website

When you optimize your website content, your website becomes one of the first search results on google and beyond. 

You have to focus on search engine optimization and find the right keywords that your current and future customers are using to find your service or product. 

Having a strong keyword is a basic aspect of SEO that can make a significant difference when it comes to promoting your real estate business online.

 Having a strong Keyword in your SEO strategy will ensure your website is ranking on google and this will help drive organic traffic to your website.

5 Build your email list  

The truth is, even if you have the best website on the internet, not all your website visitors will convert the first time they visit your website. 

This is when you need to have a squeeze page where you get to collect their email addresses and name so that you can start reaching out to them via email marketing.

READ ALSO: How to more sales using email marketing

With email marketing, you help you stay top of mind and be their go-to agent when they are ready to buy.  

Not only will email marketing help you maintain top-of-mind awareness, but it can also lead to more referrals from your email subscribers. 

READ ALSO: The best email marketing tools

6 Build your social media presence 

 Building a social media presence will help you in your real estate business. 

Social media marketing is simply the process of using social media platforms to promote your brand as well as your properties.

 It’s an essential online marketing strategy for real estate business owners. This will help you to connect with your target audience.

 The importance of building a social media presence can not be overemphasized

7 Use online advertising  

Online advertising is a great strategy to improve your sales as a real estate business owner. 

 It doesn’t just improve sales but it improves your real estate business in many aspects. 

By taking advantage of online advertising you can generate more leads and build a stronger reputation for your real estate business.

 Online advertising platforms are easy to use and they have high ROI.

Conclusion

 

If you intentionally follow and apply all the strategies shared in this article you will have a strong start. 

All the aforementioned strategies will help you to profitably promote your real estate business online. 

 

 

Are you currently struggling with how to grow your real estate business using Facebook ads? 

Or you are already running Facebook ads but it’s not profitable? 

Wasting your time and resources, but you are not getting your desired results?

And you have given up and concluded that Facebook ads don’t work for the real estate business

Well in this article, I will show you 7 killer steps on how to promote your real estate business using Facebook ads 

 

How do Facebook ads work?  

Facebook allows advertisers to target people based on their location, age, demographic, gender, interest, and profile information.

 As a real estate business owner, you can target your potential buyers based on their interests, location, age, and profile information.

 

Why you should take Facebook ads seriously? 

Facebook is considered to be the most effective social media marketing platform. 

Even if you are just starting out with a low budget you advertise on Facebook. 

With Facebook ads, you can start seeing results relatively quickly when you have your marketing goals well outlined. 

The platform helps you to connect with your target audience who are most likely to buy from you. 

No matter the industry you are, Facebook ads have been proven to work 

 

ALSO READ: Best social media marketing tools

 

1 Segment your audience 

 

Facebook allows you to segment your audience based on location, age, demographic, gender, interest, and profile information.

With this, you can design your Facebook ads to target the segment of the population that are most likely to buy from you.

I know that getting your ads in the eyes of many people as possible is great there is no doubt about that.

 But what is the use of getting your ads in the eyes of people that are not interested in what you have to offer?

 

2 Write an enticing Facebook Ad copy. 

The truth is, you don’t have to be an A-LIST copywriter to be able to write an enticing Facebook ad copy. 

Just think about the benefit and the overall message that you’re trying to communicate to your target audience. 

Where are you leading them? What action do you want them to take? What are their pain points? 

Be authentic and be transparent in your message. 

Don’t make claims that are not true in your ad copy 

Promise what you can deliver.

 

3 Use video in your Facebook ads

 

In the real estate marketplace, video marketing is one of the most underutilized strategies.

Although some people are already taking maximum advantage of video marketing, some real agents are still finding it intimidating and challenging. 

 

The truth is, it doesn’t need to be intimidating and challenging because the ROI is worth the effort. It has been found that listings with a video received 403% more inquiries than those without a video. Video gives the viewer a more realistic look at the property. 

 

 

4 Follow up 

 

Once you start getting clicks and generating leads with your Facebook ads, now is time to start following up. 

If you don’t have a plan to follow you may end up wasting money and never seeing a good return on your Facebook ads.

Facebook advertising platform comes with a dashboard that will help track ad performance.

 You can organize leads into an Excel spreadsheet and use that as your main database for tracking and follow up activity

 

5 Use professional photos  

 

Facebook advertising platforms have two main elements: text and image. 

 

Making a decision as buying a home is a big decision, then you should make that your photo are attractive.  

 

Some photos can convey the soul of the house and the lifestyle it could bring to your buyers. 

 

You have should those captivating photos that portray the soul of the real estate you are selling. 

 

Your photos should make your prospects daydream about their new life living in the home you are advertising.

If you have professional and decent photos, will beat 80% of your competitors

 

 

 Wrapping it up 

Advertising on the Facebook platform as a real estate business owner doesn’t need to be a difficult task. 

Take the strategies shared in this article and watch your real estate business skyrocket.   

 

 

 

 

 

 

 

Have you found yourself asking the question “How to increase email open rate?

 

This is a common question among online entrepreneurs, because…

 

A low email open rate means you won’t be getting new business from your email marketing. You don’t want to have that going on for too long. So, how do you increase your email open rates?

 

If you’ve asked yourself this question before, then, I want you to count yourself lucky, because, in this article, you’ll discover how to increase your email open rate. But before we dig deep, It will be nice we look at what is an email open rate 

 

What is Email Open Rate? 

 

An email open rate simply means the total number of people that open up the email you send compared to the total number of your email subscribers. 

For example, if you have 100 email subscribers on your mailing list, and you sent out an email and 70 out of the 100 subscribers open up the email, then your email open rate would be 70%. 

Calculating your email open rate is simple, just divide the number of subscribers who opened up your email by the total number of your subscriber then multiply it by 100. 

 

Using the example above (70 subscribers divided by 100 subscribers) multiply by 100%  

 

 

How To Increase Email Open Rate 

 

1 Using Curiosity Based Subject Line 

 

The major reason why you are sending out an email to your subscribers is to try and get them to take action.

 Ensure that your subscribers click on your call to action (CTA) is by using a subject line that will trigger their curiosity.

Making your subject line a teaser, for example, will no doubt spark your subscriber’s curiosity and make them want to discover what you have to offer in your email. 

Creating a curiosity base subject line will increase your email open rate 

 

2 Use First Names 

 

If you want to increase your email open rate then you should work on creating a personal connection with your subscribers. Addressing your subscribers by their first names will sure help increase the email open rate.

It is almost like having an email written and tailored only for you. This no doubt guarantees a positive reaction from your subscribers and will drive them to know how your email can help them.

Addressing  your subscribers by their first name will help increase your email open rate 

 

3 Use Humor to Your Advantage 

 

One way to build relationships with your subscribers is to make your email humorous. 

Reading a humorous email can brighten your readers’ day. This can even get them to look forward to receiving emails from you and looking for new content that you have to offer.

Having emails that do not sound too detached, impersonal, or boring are a great start to increasing your open rate.

You can choose to make your emails sarcastic, satirical, or outrightly funny, but make sure it’s also rich in value. 

 

4. Use Emojis 

 

Internet marketers argue that emojis have no place in increasing your email open rate. We beg to differ. The use of emojis in an email is not unprofessional or unethical.

As much as you can, use emojis in your emails. Emojis show emotion, convince your subscribers that they are not receiving spam emails from robots, and also create a playful, personal relationship between you and your subscribers.

Using emojis in your subject line will add color to your message and will make your subscribers as you as a friend 

 

ALSO READ: How to Make More sales using Email Marketing 

 

5 Focus on Your Subscribers’ Interest to increase email open rate

 

The major reason why you chose to build an email list is to make sales. But you shouldn’t make the mistake of just focusing on making sales and forgetting the interest of your subscribers.

 Make sure you focus on creating valuable content. 

You can do this by focusing your emails on what interests your subscribers and then leading them through your sales funnel

By doing this they will keep opening up your emails because they are assured that there’ll  always be something for them

 

6 Use your first paragraph to hook your readers 

 

Your opening paragraph is the next thing your subscribers do immediately after your subject line so it must hook them immediately. If the first paragraph is not able to get their attention then there are high chances of them not reading through your email. 

If your first paragraph is good and interesting, it becomes easy for your subscribers to read. 

 

7 Solve Your Subscriber’s Problems 

 

Always be on the lookout for your subscriber’s pain points and help them solve them.

The best way to go about this is by identifying problems that are unique to your niche and working on producing content that will help take these problems away.

Make the tips consistent; something for your subscribers to look forward to and you’ll be well on your way to increasing your email open rate.

Conclusion

If you’re not satisfied with your current email open rate, you’ve now discovered  what it takes to take your email open rate to another level and increase your sales 

You can also read how to increase your sale using email marketing

 

 

 

 

 

 

If you want to grow your business using email marketing tools that are easy to use, and  affordable, then, keep reading  

 

Choosing the best email marketing tools should be simple, but a lot of email marketing tools out there, make it difficult. 

 

To succeed at email marketing, it takes more than a spreadsheet full of email addresses.

 

You need email marketing tools to help you create, send, and track your emails. 

 

Fortunately for you, in this article, we list the best email marketing tools you can use to grow your business. 

 

What are email marketing tools?

 

Email marketing tools are software that helps you manage your contact list, design compelling email content, and track your email performance.

 

What should you look for in an email marketing tool? 

 

Things to consider when choosing an email marketing tool include:

 

Does the tool enable you to design high engaging email content with an easy user interface?

 

Is it a drag and drop editor?

 

Does the tool allow you to easily send bulk emails that are personalized and targeted without a lot of work?

This is also known as marketing automation. 

 

Apart from that, the email marketing tool must make it easy to manage your list of contact.

segment your list into groups, and track the performance of your emails. 

 

Finally, the email marketing tools should always ensure that your email campaigns do not end up in the spam folder

 

Having said that, let’s take a look at some of the best email marketing tools.

 

1 Constant Contact

 

It is one of the largest and fastest-growing email marketing tools in the world right now. 

 

Constant Contact is one of the easiest and beginner-friendly email marketing tools you can use right now.

 

When you have an account with constant contact, you have unlimited access to the following

Emails,

 

easy tracking and reporting,

 

built-in social media sharing tools,

 

a free image library,

 

list segmentation, Facebook ads integration,

 

and a powerful eCommerce integration for eCommerce stores. 

 

Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate. 

 

Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources. 

 

This email marketing tool has a 60-day free trial (no credit card required) you can start with this. After the 60-days free trial, their pricing starts as low as $ 9.99 /month.

 

2. Drip

 

This is an email marketing platform for eCommerce, bloggers, and digital marketers. 

 

Drip offers a wide range of tools to make marketing automation, sales funnels, and personalization easy. 

 

The email marketing tool offers seamless integration for all popular website builders including WordPress and WooCommerce.

 

What this means is, that you can easily add pop-ups / opt-in signup forms to your website and capture more leads. 

 

Drip’s competitive advantage is its intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual drag and drop builder for automation workflows. 

 

These features allow you to reach targeted customers in your email list to get more sales. 

 

The support options at Drip include live chat support, webinars, automation training, detailed courses, free guides, and excellent documentation. 

 

Even though it’s a bit pricey,  Drip is the best email marketing software for eCommerce websites and business owners who want to grow their business 

 

Drip offers a free trial, and their plans start from $49 / month which includes all their features. 

 

ALSO READ: How To Grow Your Email List

 

3. ConvertKit 

 

This is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful. 

 

Its unique feature is that it allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy-to-manage auto-responders allowing you to send drip emails from their emailing service. 

 

With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. 

 

This helps you increase conversions with automated emails that feel more personal. 

 

It has all the powerful features you’d expect from a great email marketing tool.

 

Features such as a/b testing, beautiful email templates, landing page builder, smart workflows, and more. 

 

ConvertKit offers email-based support and has an extensive knowledge base with great learning material. 

 

A lot of ConvertKit features such as paid newsletters are specifically designed for creators and professional bloggers.

 

ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy. They also have a Pro plan

 

4. AWeber

 

One of the oldest and most popular email marketing tools in the world.

 

It offers a wide range of tools for small and medium-sized businesses to manage their email marketing. 

 

Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress.  

 

With AWeber, you get access to the following 

ready-to-use HTML email templates.

list management. 

autoresponders. 

a/b testing. 

and email tracking with detailed insights. 

 

It also has other powerful email marketing features such as

AMP emails,

 

automatic RSS-to-email for bloggers,

 

and tag-based subscriber segmentation. 

 

Their support options include:

Live chat,

Phone support,

Email support

Live webinars

A vast library of how-tos and tutorials. 

 

AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month.

 

The thing about AWeber is, that you can also sign up for quarterly or annual plans to save even more. 

 

5. Mailchimp

 

Mailchimp is one of the most popular email marketing service providers in the world. 

 

They offer a forever-free email marketing service plan. 

 

The email marketing tool comes with the following:

An easy drag-and-drop email builder

Autoresponders

Segmenting contacts into groups

Simple tracking for analytics. 

 

It also allows you to set up delivery times based on the user’s time zones, and you can set up segmenting based on geolocation.

You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms.

 

Their support is offered by email, live chat, and a large tutorial knowledge base. 

They offer a forever-free plan which allows you to send 12,000 emails to up to 2,000 subscribers.

 

Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers.

However, if you want unlimited audiences, advanced audience segmentation, multivariate testing, and comparative reporting, then you’d have to move to their $299 per month plan.

Finally, when choosing an email marketing tool, you should consider if the tool enables you to;

Design high engaging email content with an easy user interface. 

Easily send bulk emails that are personalized and targeted without a lot of work. 

easy to manage your list contact, segment your list into groups, and track the performance of your emails. 

 

Finally, the email marketing tools should always ensure that your email campaigns do not end up in the spam folder.

 

Are you currently running a small business, and do you want to scale up your marketing using social media marketing tools for small businesses? 

Do you want to increase your brand awareness with a high conversion rate?  

If you answered yes to any of the questions above, then you are at the right place. 

You are about to discover the best social media marketing tools you can use to scale up your small business today but before then…

Here are a few things you need to know about social media marketing tools.

Small businesses have a very big advantage in the social media space. It’s easier to show your brand’s personality and make genuine connections with your customers and make more sales. 

 

What are Social Media Marketing Tools?

Social media marketing tools will allow you to get the very best out of social media platforms. Platforms like Instagram, Twitter, Facebook, Tiktok, LinkedIn, Snapchat, YouTube, etc.

For example, if you are concerned about what people are saying about your brand image, you can use social media marketing tools to monitor the conversation.

The good news is, there are specific tools you can use for each type of task,  tasks like advertising, analytics, engagement, etc. 

Why You Should Use Social Media Marketing Tools For Your Small Business

Statistics show that around 90% of consumers visit a brand’s website or app when they come across it on social media. This proves that social media marketing is good for your small business. 

Listed below are some of the amazing advantages of social media marketing;  

• Lead generation
•  Brand awareness 
• Search engine ranking 
• Massive traffic to your website  
• Build trust and customer loyalty 
• Enhance customer satisfaction 
• Gain marketplace insight 

 

BEST SOCIAL MEDIA MARKETING TOOLS FOR SMALL BUSINESS 

Now that you have an understanding of what social media marketing tools are, it’s time for us to take a deep look into the best social media marketing tools for your small business that will change your marketing game!

BUFFER 

Buffer is a social media marketing tool that allows you to drive meaningful engagement with results. Businesses can now manage multiple social media platforms simultaneously and efficiently using Buffer. 

And this is a social media dashboard that helps you to fill their social media feed with relevant and exciting content without spending half their life on social media. 

The platform has continued to periodically introduce amazing features that will help its users, features like suggested media, direct scheduling, and much more buffer also allows you to work flexibly on the go through its Android and iOS mobile apps

BUZZSUMO

Research is one of the most important aspects of your marketing if you want to beat your competitors and leave them in the dust.

You need to understand what they are doing and if what you are doing is working well or not 

Buzzsumo is a research tool that helps tell you how your content is doing and who’s spreading the word.

Sometimes, when you sit down to create content, you’re on fire while other times you are not, with this tool you can always be sure of creating powerful content, some of its functionality includes: 

• Find content that is most shared on social media channels 
• Find influencers related to particular topics
• Get alerts based on keyword, brand names, links, author name, or domain
• Track competitors and do an analysis based on their content

You can use buzzsumo to research keywords your audience are interested in, with this you are sure of creating content that your audience is already showing interest in.

You can use it to find interesting new posts to share or to search for content ideas based on what is already performing well.

And if you have some cash, the pro version is a good powerhouse for competitor research. 

MENTION 

Mention is a social media marketing tool that monitors the mention of your brand, products or your competitors.

staying on top of the conversation is made is easy, you can respond to social media comments easily. 

With mention, you can also use to find relevant influencers for influencer marketing campaigns and analyze your competitors

 

BITLY

Bitly is one of the amazing link shorteners, it takes lengthy URLs and shrinks them into much smaller ones. Most times the original URL is too long for you to easily remember and tricky to share, Bitly makes it look better and easier to remember. 

Bitly helps you to keep track of how many leads you drive? How many sales did you convert?  it’s a powerful social media marketing tool that helps you to track clicks, view site referrals, and pinpoint geographical locations with the most clicks.

Google has built it into their Google Campaign URL Builder to shorten links and track campaign performance. 

ShareThis  

If you want to get your content in front of a larger audience and make it easy for them to share on their social media site, then, the social media marketing tool you will want to use is ShareThis. 

It is very easy to install, it will only take you just about a few minutes. It takes just a single click for visitors to share your content with all the popular social media networks.

You can choose the type of buttons to use, easily customize the design so they perfectly complement your website, and then add the code to your website, it’s that simple!

Design Wizard

Design wizard has over 10,000 free pre-design templates optimized for social media platforms and with over 1.2 million stock images. 

This is an amazing social media marketing tool for small businesses for making visual content, with a simple and intuitive interface. 

Also, it has a lot of free content and premium content.

 

Each social media marketing tool offers basic features. All these include the likes of publishing tools, listening tools, reporting and analytics, advertising tools, monitoring tools, and engagement tools.

Hence, it’s important you understand each of these tools in depth before deciding your pick. Research carefully and patiently to identify the best social media marketing tools and invest accordingly. 

If this article was helpful to you, you can share it with your friends.

 

If you are still making social media marketing mistakes, all your efforts can be undone.

When done the right way, social media marketing can grow your customer base, and skyrocket your sales. 

 In this article, you will discover some of the most common social media marketing mistakes to avoid and how to use social media marketing to bring you the kind of result you want in your business

 But before then, let’s look at why you need to take social media marketing seriously this year.

 

Why you should take social media marketing serious  

 

Social media is the fastest-growing trend in the history of mankind.

One in every four persons on the planet earth has a social media account. 

With the widespread of social media, you can easily have brand awareness, engage with customers, and brand loyalty  

By now, you’ve known how valuable and essential social media is to your business and why you should make social media marketing mistakes. 

Here are some social media marketing mistakes you should avoid 

 

The Five Social Media Marketing Mistakes 

 

1 Posting without a clear strategy

A Lot of business owners struggle with focus when they start using social media marketing for their business. 

 Majorly there are two problems you face when you don’t have a clear strategy for social media marketing. 

First, your result will reflect on the quality of your content.

When you keep publishing content without a clear strategy, you will keep getting bad results, and this will affect your business.

Before you publish any content on your social media, I suggest you ask yourself the following questions 

• How relevant is this to your audience?
•  Will your target audience be interested in this content? 
• Is this content valuable to your audience?
• Why should they pay attention to your content?

The second problem you will face is, once people notice that your content is not carefully organized. 

They will perceive you as someone that doesn’t care about what you share with the public and this is not good for your business because it can destroy trust. 

 

2 Not Defining Your Target Audience   

The second mistake that a lot of small business owners make when it comes to social media marketing is trying to speak to everyone. Well, you may get the engagement but you will not get the sales results you want.  

Defining your target audience makes it easier for you to craft a social media marketing message that suits them and this will drive you to the result you need.

You should focus your marketing energy on the people who are more likely to show interest in your products and services so that your resources and investments won’t go in vain. 

 

3  Posting Off-brand  content

Consistently coming up with content that aligns with your brand core values, personality is sometimes difficult. 

 In a bid to fill the gap and maintain a strong social media presence they end up with those who are off the brand or disconnected from their brand. This is the same as talking just for talking. 

 

This is bad for your brand because it dilutes what your brand stands for. Well, this varies from platform to platform and brand to brand, but the basic is whatever you post should reflect your brand core values and personality.  

 

4 Only Focus on Making Sales

 

One thing marketers need to keep in mind is that social media is not just about making announcements about the price cut, launches, and benefits of their products. You should also ensure to engage your customers in discussions. 

You should keep in mind that social media is not a monologue. It is dialogue. It is a conversation platform. 

One thing you get by engaging your customers is loyalty and trust from your online community. Always engage your online community. 

 

 

5 Not Tracking Your Result 

 

Social media marketing is a powerful strategy for promoting your business online, and the good part is you can keep track of your progress in real-time. 

Social media marketing allows you to make strategic changes to all your campaigns.

For example, you can stop non-performing ads at any moment and save your budget until you re-optimized the ad

But most social media marketers fail to keep track of their results. To get the best result from social media marketing you have to always keep tweaking and testing until you start seeing your desired business goals.  

 

6 Assuming That All Social Media Are The Same.  

Most marketers always assume that all social media platforms are the same and this is a big mistake. 

Oftentimes you will see social media marketers posting the same content in the same formats on all of the social platforms.

But each platform has its different strengths, features, and marketing tools.

 You have to bear in mind that your content and marketing strategies for each social media platform must be distinctive and tailored to the audience on specific platforms. 

Making mistakes is part of life and business if you are making the aforementioned social media marketing mistakes. 

Your concern should be on correcting these social media marketing mistakes.

Remember to always keep all your content authentic, be less promotional and engage more with your online community or target audience.

 

 

 

 

 

There is no secret to the benefits and effectiveness of email marketing. A Lot of business owners and entrepreneurs admit to the fact that they have experienced more sales using email marketing.

using emails as a part of your sales arsenal can take your revenues to a whole new dimension. 

However, in order for you to achieve maximum results in your business  using email marketing, you need to put your efforts into the right area otherwise you may end up spending time and resources without seeing any real results 

If you want to know how you can use email marketing to increase sales in your business then you are in the right place. because in this article, you are going to discover proven strategies to drive sales from email marketing.

 

Use short subject lines

 

Subject lines are extremely important to the success of your email campaigns.

About 45 to 60% of your email recipients will open up your email based on your subject line only. Subject lines that are personalized, are 22 to 25% more likely to be opened, what this tells you is that it’s not just the content of your email you need to be careful about, but also your subject line. 

 

The fact is, subject lines with 6-10 words are those that get the highest open rate.

 

 And one thing you must keep in mind is that your subject lines should always have a sense of urgency and curiosity and exclusivity because this will give you a 22% higher open rate. 

 

The subject line can make or break your campaign success, that’s how powerful the subject line is to the success of your email marketing, so the next time you sit down to write an email, pay attention to the quality of your subject line. Keep in mind that the more you tell with less, the better the chances of the success of your campaign 

 

 

List segmentation

 

 Over the years email marketing has evolved, although it has been around for decades, it’s much more different from the way it used to be, marketers are now enjoying more control over the process, all thanks to the developers creating amazing and awesome tools like mailerlite, MailChimp, AWeber and a lot of these email marketing tools.

List  segmentation is really a powerful mechanism and there are dozens of ways you can segment your email list, here some amazing tips to help you segment your list and make more sales

• Segmenting by demographics. This includes age, gender, geography, persona, and education level.
• Segmenting by past purchases and buying cycle.
• Classify subscribers on a daily, weekly, or monthly basis.
• Segment the subscribers who are loyal to your company and look forward to your emails.
• Newbies, who don’t know much about your brand product and services.

The truth is, email list segmentation can be a tricky process, but to be honest, it’s totally worth it and is a long-term investment for you.  

 

 

One thing you must keep in mind if you want to make more sales using email marketing is to always make your content relevant to your subscribers.

You have to understand that your subscribers have trusted you and went through the hassle of providing their email and permission. So you need to respect their initiative by delivering them email content they actually want. Otherwise, you may end up annoying your customers, and this can do more harm than good to you.

Most businesses that segmented their list experienced an increased open rate, greater customer retention, and greater customer acquisition.

 

Make Your Emails Personal 

 

Humans (me and you) are very emotional beings and we want to be treated with emotions. So you must always show your human part all the time in your emails.

The truth is that nobody wants to be sold to even though humans love to spend money, yet nobody wants the display of your product all the time. Subscribers get frustrated when all they get from companies is generic emails that feels as if they are receiving dubious codes from expressionless clones, and this is not want for your band

Personalization blends with emotions and drives result beyond your expectations.

 

Below are some ways you can make your emails feel more personal

• Use the first name of the subscriber

• Be there at the right time, make use of his time and location
• Send educational emails
• Set up automated replies and behavioral trigger emails.

In order for you to make more sales using email marketing, you must always come up with creative ways to get your subscribers glued to your brand. This way, your subscribers not only adhere to your brand but they turn into brand ambassadors as they feel a personalized connection with you.

You can send more personalized discounts during birthdays and anniversaries and make your customers feel very special. What you are doing is that you are taking advantage of an emotional moment and this will increase sales significantly 

 

Write engaging and compelling email content. 

 

Your subscribers are real humans and as such, they want to interact with real humans, not robots so make sure you make your subscribers feel they are engaging with a human being who has something to offer them. 

It must be something of value. Also, your emails should not sound like high school boring easy, you should get more personal and try as much as you can to avoid the use of too many sir and mam’s and refrain from using fancy language.

Always try to create a story and avoid using generic email because no one likes to interact with robots. Below are some tips on how to write engaging email content 

 

• Keep it short, simple. Try to cut down the text to 60% at the time you proofread.
• You can use a casual subject line and try to include the person’s name in the subject line. (Use lower case)
• Use the word “you” for customers and “we” for the brand in the emails.
• Develop a natural voice. Imagine as if you are having a face-to-face conversation and avoid being dull and sales.
• Offer perspective in the emails and something to value customers.
• Incorporate polls, surveys, and reviews.
• Include interactive pictures, Gifs, and videos to grab the customer’s attention
• Encourage discussion through forums

 

Always Include a “Call to Action” Question or P.S Note at the End of Emails 

Adding a PS note and a clear call to action at the end of your email is a great email marketing strategy that can increase your sales.

To be honest, No matter how compelling and engaging your emails are; not all your subscribers will read your email. 

Despite the fact that all your subscribers won’t read your emails, you have clever ways to engage them.

You have ways like; adding a P.S note and a clear call to action or a simple question like “What do you think?

This easy to respond question is actually a call to action.