Have you been hearing stories of how real estate agents have been generating more leads with Facebook
And you are wondering how you can start generating leads for your real estate business using Facebook? If your answer to either of those questions is “yes”
Then, keep reading…
Because today you are going to discover some simple, but powerful ways to generate more leads as a realtor estate agent using Facebook.
But before we go deep into how to generate more leads with Facebook as a realtor let’s answer some important questions.
Why should I take facebook lead generation serious as a realtor?
Today, Facebook is one of the cheapest and most effective platforms to generate leads as a realtor.
Some years back, multiple listing services played a dominant role in connecting you as a realtor to your potential clients.
Today, social media platforms have changed things in the real estate market.
Facebook has nearly 2.8 billion monthly active users worldwide. An average user of Facebook spends 38 minutes per day.
This gives you enough time to show your real estate business to the right audience.
This means that using Facebook to generate leads for Realtors is no longer an option but a necessity.
What is lead generation for real realtors?
In marketing, lead generation simply means the process of attracting and converting a prospect into someone interested in your products or using services using a lead magnet (aka bait) in exchange for their contact.
The leads magnet can be a free ebook, free training, free checklist, template etc.
For a realtor, lead generation is the process of attracting a potential client through a lead magnet and later converting that prospect into someone interested in using your services to rent, buy or sell their house.
Are Facebook ads good for realtors?
No doubt that Facebook is a powerful tool for any realtor. Facebook allows you to build awareness, drive traffic to your website, and, n the end, find new potential clients.
With Facebook ads, you’ll be able to target the exact people you want to reach. You can choose to show your ads to people based on their age, gender etc.
Ways to generate leads with Facebook for realtors
1 Create a Facebook business page
If you want to generate more leads as a realtor with Facebook then, the first step is creating a business page.
Your Facebook business page will serve as your home base. With this, you can establish your brand presence, and share vital information about your real estate.
To make your profile more findable, use keywords in your profile’s descriptive sections.
This includes referencing the city or region where you provide services and any niche audiences you serve, such as military or veterans, executives, move-up buyers, empty nesters, and so on.
Simple steps to creating a Facebook business page
Choose your page category
Upload your headshot and cover photo
Enter basic information
Add a call to action
Create an introductory post
Invite your Facebook friends to like your page
2 Create engaging content
After creating a Facebook realtor business page, the next step is to start sharing and creating engaging content.
Facebook has many features to help you establish your brand, increase your reach, and market your services for Facebook lead generation, start using those features to increase your reach on Facebook.
The major way to increase your reach on Facebook is by posting content that engages your target audience.
This is likely to cover a wide range of potential content topics and types of posts including text (such as a few
sentences) as well as images and videos.
Simples Ways to Create Engaging Content that will help you generate more leads with Facebook
Speak to your ideal audience (aka customer persona)
“Content that speaks to everyone, speaks to no one”
Figuring out exactly who you want to reach with your content is the first step to effectively reaching your audience, building relationships, and ultimately selling your product or service.
If you want to create content that speaks directly to your target audience, you have to be where they are, you have to know them, and you have to be part of the conversation that they’re having, and get to know what their questions are, what their issues are, what problems do they have and then try to solve those problems with your content.
That’s the only way, you’ve got to build relationships with them, that’s the only way you get to know people because your target audience is people.
Use video content
A video can help to capture the personality of your brand. You may not be aware, but your target audience can buy a property from you simply because they have been impressed with your brand personality.
Posting a real estate video can build trust, like and confidence around your business and lead to more traffic to your website and then turn into generating more leads for you.
Chose your tone
You have to choose your voice when creating and planning your Facebook content.
This will make every content you share on Facebook memorable, friendly and approachable and it will make readers feel something- whether its’s laughing, learning something new, or provoking their thoughts.
Ultimately, content that evokes emotions like these increases familiarity with and truth in you and your business.
Human beings (me and you) love to feel that we are gaining insider information. So, instead of just talking about your skills. Start sharing informative and helpful tips that solve specific problems of your target audience. This will help them more fully grasp your expertise.
People may believe you when you say you’re a real estate expert, but they won’t necessarily remember or want to work with you. On the other hand, if you share examples of how your expertise can help them get a better house or make more money, they’ll reach out to you at the first opportunity.
3 Join relevant Facebook group
Facebook groups are a vital element for any realtor who wants to generate more leads using Facebook.
The good part of Facebook groups is that it’s a free tool and they are often full of highly targeted groups of people, such as people who live in specific neighbourhoods or work in a certain city or region. There are most likely many fantastic and relevant Facebook groups in your area.
Look for local groups tied to specific cities or neighbourhoods, or niche interests and join.
Local Facebook groups are a great place to share listings with a targeted audience. Even when you aren’t sharing listings, you can benefit from being a part of groups.
For example, many people post asking for recommendations for local real estate agents, creating the perfect opening to introduce yourself. You can also ask friends and former clients to tag you in Facebook group posts and comment threads.
4 Use Paid ads to generate more leads with Facebook
When setting up a lead generation ad on Facebook, you will usually create it from scratch. You need to allow some time to find your footing.
Successful Facebook lead generation advertising requires that you determine a strategy, identify an objective, and optimize your target audience by location, interests, behaviours, age, job types, and other demographics.
It has been proven that Facebook lead generation is a revolutionary in real estate marketing.
The extremely comprehensive targeting capabilities can completely transform your Facebook lead generation and audience-building efforts.
There are very few, if any, advertising strategies that compare to Facebook ads for real estate. Almost 89% of real estate agent and broker media spend goes to online ads.
The power of using Facebook ads is, however, limited by your budget, expertise, and available time to learn and use it.
5 Follow up your leads using CRM
Generating leads as a realtor doesn’t guarantee real estate success, you will have to follow up on those leads and convert them into buying customers through follow-ups using a customer relationship management tool (CRM) Don’t leave that money on the table—stay organized and on top of all your leads using a (CRM) tool.
As a realtor, using Facebook to generate more leads for your real estate business is a wise decision because Facebook is a great channel for finding and connecting with potential clients.
For you to optimize your ability to generate more leads on Facebook, first create a professional real estate business page that conveys important details in search-friendly content and appeals to your desired client types.
Then, consistently post engaging content, join relevant Facebook groups, use paid ads, and track and convert your generated leads using a CRM.