Are you looking for strategies on to promote your local business on Whatsapp so you’ll be able to make more sales and grow your business?
If your answer to the above question is yes, then this article is for you.
Whatsapp is the fastest growing social media networking app globally?
As the fastest growing social media application, WhatsApp has more than 1.3 billion active users worldwide, surpassing 1 billion MAU in February 2016.
Enterprises are also using it as part of their communications channels.
The platform has modernised itself with a huge difference related to business communication.
It provides direct communication between you and your customers through concise and helpful messages.
When you include WhatsApp in your local business marketing plan, it gives you the advantage of responding to all necessary business inquiries quickly without wasting time.
As the number of smartphone users grows significantly, you have a chance to connect with your target customers and generate significant leads for your business.
WhatsApp is a free messaging platform that can provide effective business as well as marketing for every local business if used wisely.
The messaging platform has proven to be a tough nut to crack for online marketers.
No ads, no media to buy, and users who don’t like curious, spam-like messages.
This means that you have to work harder to grab consumers’ attention.
To worsen the case, you CAN NOT send messages to consumers with whom you do not have a mutual affiliation.
You need to get an invitation from customers to be on their contact list before you can send them messages.
With over 1.3 billion active users worldwide every business owner who wants to use WhatsApp to promote his/her must master the 8 proven WhatsApp marketing strategies shared in this article.
Continue reading to discover these 8 proven WhatsApp marketing strategies.
Does WhatsApp allow promotional messages?
WhatsApp recently allowed businesses to send WhatsApp promotional messages to customers who signed up to receive their updates. With this feature, businesses can send recommendations, new product release alerts, cart abandonment reminders, and more.
How do you send a promotional message on WhatsApp?
WhatsApp calls these message templates ‘non-transactional message templates’. You can send promotional messages to your contact list using WATI.
WATI has a self-service dashboard that allows you to send template messages for approval.
When you create an account on WATI, you can use the broadcast module to send these promotional messages.
4 Simple Steps on How to Send a Promotional Message on WhatsApp
Step 1: In the WATI Dashboard, go to the ‘Broadcast’ tab.
Step 2: Click the “New Broadcast” button in the upper right.
Step3 Add a broadcast title, select a WhatsApp message template, and select the time you want to send the message. Click next
Step 4. From your contact list, choose or upload the contacts you want to send a message to, then click on add broadcast.
How do I Send an Introduction to WhatsApp?
There is no universal answer to this question.
The best way to introduce yourself on WhatsApp depends on your personal preferences and the nature of your relationship with the person you are texting.
However, a few general tips will help you write a strong introduction.
Be friendly and polite.
Start with a brief introduction of yourself, including your name and any other relevant information.
How To Promote Your Local Business on WhatsApp?
1 Switch over to WhatsApp business App
They just released a new application called the WhatsApp business
This is an android app which is free to download and it was built with the interest of local business owners in mind.
With WhatsApp Business, you can now easily interact with customers using tools to automate, sort, and quickly respond to messages.
It comes with many amazing benefits and features for small-medium and large businesses.
Below are some of the benefits of using WhatsApp Business
1 Business Profile: Create a business profile with useful information for your customers such as your address, company description, email address and website.
2 Quick Replies: This helps you to save and reuse messages you send frequently to quickly answer common questions.
3 Automated Messages: Set an absent message when you can’t answer so your customers know when to expect a reply.
You can also create a welcome message to introduce your business to your customers.
4 Messaging Statistics: You can get access to important metrics like how many of your messages have been successfully sent, delivered and read.
2 Create an Attractive Brand Image for WhatsApp
Whatsapp is a messaging app that helps people connect with families and friends.
The second strategy for using Whatsapp to promote your local business is to customize and create an attractive brand image.
Since you are going to use WhatsApp as a customer communication tool, your customers need to be able to quickly identify your brand.
You have to create a compelling brand identity or persona that represents your brand with a WhatsApp number.
Because people don’t like to chat with impersonal company names.
Suppose your brand has a customer section that handles customer complaints and inquiries, you can create a dedicated number for this purpose.
This number can be run by a real person, so there is a human feeling.
Often busy business people easily chat with this person on WhatsApp, sharing photos of products they are interested in, asking questions, and even agreeing on payments, shipping terms and more.
Your brand persona is something you need to figure out if you want your strategy to be right.
3 Build Database
Now that we’ve all figured out our brand image.
The next step is…
You need as many customer numbers as possible to make a list of people to contact.
As I mentioned earlier, you CAN NOT send messages to consumers with whom you do not have a mutual relationship.
You need to get an invitation from customers to be their contact before you can send them messages.
To build a user contact database, you need to offer them something of value in exchange for their phone number.
It can be a promotion, a freebie, a free service or valuable information.
After you add them on WhatsApp send them a promo/offer which they can then use and then their relationship with you will start.
4 Offer Relevant Content to Customers
Whatsapp has a higher engagement rate than Facebook.
it’s the only widely used app we’ve ever seen that has more engagement and a higher percentage of people using it daily than Facebook itself,” Zuckerberg said.
(According to CNET, WhatsApp’s daily monthly user engagement is 70%, while Facebook’s is about 61%).
What this means is that you need to offer users great content on relevant topics to keep them interested in you.
5 Maximize Status Feature
With this feature, you can see what’s going on with the people in your contact list
You can share your feelings, and state of mind.
It’s also a way to let your friends know where you are if you’re on a trip, vacation or adventure.
You can also post funny one-liners, jokes, poetry, etc.
This shows your area of interest and tells about your personality.
But how does all of this status feature help your local business?
Here’s how to help your local business.
In addition to sharing photos and events around you, it can be used as a “flash advertisement” for your business.
Because this status is available to viewers for 24 hours, it’s a useful tool for highlighting your work or the product you’re currently working on.
Combined with the ability to share links, you can use this feature to grow your business and loyal customers.
6 Provide Fast Customer Support
Providing real-time customer service is a luxury that you can’t afford as a small business owner.
But with WhatsApp, you and your staff can quickly answer any questions your customers may have.
And because the app supports multimedia, you can use text, audio, or video to personalize your customer experience.
Whatsapp has an open rate of 70%, which means that you are almost guaranteed to have your message read if your customer is online.
7 Consumer Research and Feedback
Although the App has not yet been widely used for research it offers an easy-to-use, low-cost, and fast platform for doing quick research.
And as well as getting customer feedback.
You can ask consumers about the things they like and don’t like about your brand.
In addition, WhatsApp is very convenient for having quick discussions within your company.
Also, instead of calling customers for feedback, you can create questions for your group that will bring up answers that are relevant to your business.
This is marketing research at its best, and it’s free.
Through the feedback you receive from your customers, you can respond to their demands and promote the products and services you provide.
And their contributions can go a long way, which can be rewarded with special offers and coupons to incentivize future engagement, brand loyalty, and long-term customer retention.
8 Give Freebie (Giveaway)
Nowadays giveaways are one of the most effective lead generation tactics that companies use to generate leads.
You can run weekly, monthly or even daily giveaways to get visitors to your store or visitors to your site.
Since WhatsApp Status are free, the only costs for such promotions are the promotional products or services you give away.
This greatly reduces the overhead of any marketing venture.
This WhatsApp marketing strategy works best if you want to drive new customers and loyal customers to your website.
WhatsApp as a means of communication continues to evolve and add new features such as status more likely in the future.
It is a one-stop platform that allows you to submit files, images, and short video clips about your products and services.
But the principle behind using WhatsApp effectively is to not abuse the relationship you build with your audience.
Here’s a pro tip for you;
Measure your interactions so that every message you send has value. Don’t make every conversation about making a sale.
Remember that other users can delete your post with just one click.
With the new Status feature, WhatsApp is now more valuable to businesses than ever.
Leverage existing features to provide valuable interaction with your audience to talk about your brand and learn more about your customers’ needs.