Are you currently struggling with how to grow your real estate business using Facebook ads?
Or you are already running Facebook ads but it’s not profitable?
Wasting your time and resources, but you are not getting your desired results?
And you have given up and concluded that Facebook ads don’t work for the real estate business
Well in this article, I will show you 7 killer steps on how to promote your real estate business using Facebook ads
How do Facebook ads work?
Facebook allows advertisers to target people based on their location, age, demographic, gender, interest, and profile information.
As a real estate business owner, you can target your potential buyers based on their interests, location, age, and profile information.
Why you should take Facebook ads seriously?
Facebook is considered to be the most effective social media marketing platform.
Even if you are just starting out with a low budget you advertise on Facebook.
With Facebook ads, you can start seeing results relatively quickly when you have your marketing goals well outlined.
The platform helps you to connect with your target audience who are most likely to buy from you.
No matter the industry you are, Facebook ads have been proven to work
ALSO READ: Best social media marketing tools
1 Segment your audience
Facebook allows you to segment your audience based on location, age, demographic, gender, interest, and profile information.
With this, you can design your Facebook ads to target the segment of the population that are most likely to buy from you.
I know that getting your ads in the eyes of many people as possible is great there is no doubt about that.
But what is the use of getting your ads in the eyes of people that are not interested in what you have to offer?
2 Write an enticing Facebook Ad copy.
The truth is, you don’t have to be an A-LIST copywriter to be able to write an enticing Facebook ad copy.
Just think about the benefit and the overall message that you’re trying to communicate to your target audience.
Where are you leading them? What action do you want them to take? What are their pain points?
Be authentic and be transparent in your message.
Don’t make claims that are not true in your ad copy
Promise what you can deliver.
3 Use video in your Facebook ads
In the real estate marketplace, video marketing is one of the most underutilized strategies.
Although some people are already taking maximum advantage of video marketing, some real agents are still finding it intimidating and challenging.
The truth is, it doesn’t need to be intimidating and challenging because the ROI is worth the effort. It has been found that listings with a video received 403% more inquiries than those without a video. Video gives the viewer a more realistic look at the property.
4 Follow up
Once you start getting clicks and generating leads with your Facebook ads, now is time to start following up.
If you don’t have a plan to follow you may end up wasting money and never seeing a good return on your Facebook ads.
Facebook advertising platform comes with a dashboard that will help track ad performance.
You can organize leads into an Excel spreadsheet and use that as your main database for tracking and follow up activity
5 Use professional photos
Facebook advertising platforms have two main elements: text and image.
Making a decision as buying a home is a big decision, then you should make that your photo are attractive.
Some photos can convey the soul of the house and the lifestyle it could bring to your buyers.
You have should those captivating photos that portray the soul of the real estate you are selling.
Your photos should make your prospects daydream about their new life living in the home you are advertising.
If you have professional and decent photos, will beat 80% of your competitors
Wrapping it up
Advertising on the Facebook platform as a real estate business owner doesn’t need to be a difficult task.
Take the strategies shared in this article and watch your real estate business skyrocket.
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