There is no secret to the benefits and effectiveness of email marketing. A Lot of business owners and entrepreneurs admit to the fact that they have experienced more sales using email marketing.
using emails as a part of your sales arsenal can take your revenues to a whole new dimension.
However, in order for you to achieve maximum results in your business using email marketing, you need to put your efforts into the right area otherwise you may end up spending time and resources without seeing any real results
If you want to know how you can use email marketing to increase sales in your business then you are in the right place. because in this article, you are going to discover proven strategies to drive sales from email marketing.
Use short subject lines
Subject lines are extremely important to the success of your email campaigns.
About 45 to 60% of your email recipients will open up your email based on your subject line only. Subject lines that are personalized, are 22 to 25% more likely to be opened, what this tells you is that it’s not just the content of your email you need to be careful about, but also your subject line.
The fact is, subject lines with 6-10 words are those that get the highest open rate.
And one thing you must keep in mind is that your subject lines should always have a sense of urgency and curiosity and exclusivity because this will give you a 22% higher open rate.
The subject line can make or break your campaign success, that’s how powerful the subject line is to the success of your email marketing, so the next time you sit down to write an email, pay attention to the quality of your subject line. Keep in mind that the more you tell with less, the better the chances of the success of your campaign
List segmentation
Over the years email marketing has evolved, although it has been around for decades, it’s much more different from the way it used to be, marketers are now enjoying more control over the process, all thanks to the developers creating amazing and awesome tools like mailerlite, MailChimp, AWeber and a lot of these email marketing tools.
List segmentation is really a powerful mechanism and there are dozens of ways you can segment your email list, here some amazing tips to help you segment your list and make more sales
- Segmenting by demographics. This includes age, gender, geography, persona, and education level.
- Segmenting by past purchases and buying cycle.
- Classify subscribers on a daily, weekly, or monthly basis.
- Segment the subscribers who are loyal to your company and look forward to your emails.
- Newbies, who don’t know much about your brand product and services.
The truth is, email list segmentation can be a tricky process, but to be honest, it’s totally worth it and is a long-term investment for you.
One thing you must keep in mind if you want to make more sales using email marketing is to always make your content relevant to your subscribers.
You have to understand that your subscribers have trusted you and went through the hassle of providing their email and permission. So you need to respect their initiative by delivering them email content they actually want. Otherwise, you may end up annoying your customers, and this can do more harm than good to you.
Most businesses that segmented their list experienced an increased open rate, greater customer retention, and greater customer acquisition.
Make Your Emails Personal
Humans (me and you) are very emotional beings and we want to be treated with emotions. So you must always show your human part all the time in your emails.
The truth is that nobody wants to be sold to even though humans love to spend money, yet nobody wants the display of your product all the time. Subscribers get frustrated when all they get from companies is generic emails that feels as if they are receiving dubious codes from expressionless clones, and this is not want for your band
Personalization blends with emotions and drives result beyond your expectations.
Below are some ways you can make your emails feel more personal
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Use the first name of the subscriber
- Be there at the right time, make use of his time and location
- Send educational emails
- Set up automated replies and behavioral trigger emails.
In order for you to make more sales using email marketing, you must always come up with creative ways to get your subscribers glued to your brand. This way, your subscribers not only adhere to your brand but they turn into brand ambassadors as they feel a personalized connection with you.
You can send more personalized discounts during birthdays and anniversaries and make your customers feel very special. What you are doing is that you are taking advantage of an emotional moment and this will increase sales significantly
Write engaging and compelling email content.
Your subscribers are real humans and as such, they want to interact with real humans, not robots so make sure you make your subscribers feel they are engaging with a human being who has something to offer them.
It must be something of value. Also, your emails should not sound like high school boring easy, you should get more personal and try as much as you can to avoid the use of too many sir and mam’s and refrain from using fancy language.
Always try to create a story and avoid using generic email because no one likes to interact with robots. Below are some tips on how to write engaging email content
- Keep it short, simple. Try to cut down the text to 60% at the time you proofread.
- You can use a casual subject line and try to include the person’s name in the subject line. (Use lower case)
- Use the word “you” for customers and “we” for the brand in the emails.
- Develop a natural voice. Imagine as if you are having a face-to-face conversation and avoid being dull and sales.
- Offer perspective in the emails and something to value customers.
- Incorporate polls, surveys, and reviews.
- Include interactive pictures, Gifs, and videos to grab the customer’s attention
- Encourage discussion through forums
Always Include a “Call to Action” Question or P.S Note at the End of Emails
Adding a PS note and a clear call to action at the end of your email is a great email marketing strategy that can increase your sales.
To be honest, No matter how compelling and engaging your emails are; not all your subscribers will read your email.
Despite the fact that all your subscribers won’t read your emails, you have clever ways to engage them.
You have ways like; adding a P.S note and a clear call to action or a simple question like “What do you think?
This easy to respond question is actually a call to action.
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