If you are a caterer, chances are you’ve been asking yourself the question “how can I use Facebook ads to promote my catering business?
In this article, you’ll discover the answer to your question and how you can beat your competitors using Facebook ads.
But before we take a deep dive, let us answer some fundamental questions that you may be having in mind.
Why should I use Facebook ads to promote my catering business?
The platform is now one of the most popular marketing platforms currently. Facebook has grown to more than 2.7 billion active users, it also expanded its advertising network to suit a wide range of businesses.
There are a lot of benefits of advertising on Facebook. But it’s also important to understand what the platform has to offer you as a business owner.
In this article, you will understand how the Facebook advertising platform works and how you can take advantage of the platform’s benefits to promote your catering business.
Facebook’s market share for digital advertising is close to 20%, making it one of the single largest options for advertising, behind only Google.
As the world adjusts to decreased store traffic and lower brick-and-mortar results it only makes sense to consider the benefits of Facebook advertising for your business.
Facebook’s advertising model functions on the “pay-per-click” model which has become the single biggest system for internet advertising.
The reasons why PPC is important are also the same benefits of Facebook advertising: it’s affordable, effective, and fast.
How is Facebook Ad good for my catering business?
Most catering businesses struggle to take their business beyond their local market.
If you’re also facing this challenge, then, running an optimized Facebook ad to promote your catering business can help you reach a broader audience base.
Here are some things that Facebook can help you achieve:
Market Data Analytics
Improved Click-Through Rates
However, driving ROI from Facebook isn’t as easy as you might perceive, and may end up losing money.
But you don’t have to beat yourself up because, in this article, we’ll share some powerful tactics you use to promote your catering business on Facebook.
So, let’s dive in:
How to use Facebook ads to promote my catering business
1 Interest-Based Targeting
When it comes to targeting versatility, Facebook is the champion.
As a business, you can set your ad to target people based on different factors. These include gender, age, interest, relationship status, etc.
For example, during the 2010 FIFA World cup, Adidas launched a sales campaign. They used Facebook to reach out to the growing social media interest in the game.
They reached over one million Facebook users, and their brand awareness soared by 13% around the globe. You can do the same for your catering business
As a catering business owner, you can target people who organize events such as engagements, birthdays, retirement, baby showers, etc.
With Facebook, you’ve got the potential to achieve conversion rates of your wildest dreams — the market is enormous.
2 Select Campaign Objectives
Facebook gives you a variety of objectives to pick from. Here are some of the objectives to choose from:-
By selecting the best campaign objectives, you can attract a growing number of people to your catering business
3 Build Convertible Landing Pages
Generating leads for your catering business is just a half of the puzzle, converting those leads into sales is a real daunting task. For that, you require high-converting landing pages for your Facebook pages.
Your landing page needs to tick all the right boxes to achieve a higher conversion rate. Here are some of the boxes that your landing page must tick:
A gripping title that impresses your visitor;
Your subheadings need to be attractive
The subheadings must be straightforward for your readers to digest.
Place the Call-to-action[CTA] appropriately on the landing page.
Avoid it too early or too late in the content, the position matters.
Use an appealing colour for your call to action.
it has been seen this has a significant impact on the overall conversion.
Most importantly, your landing page must focus on providing value to your readers; otherwise, all your Facebook ads spending will go in vain.
4 Power of Videos
In recent years, video metrics have dramatically increased. Studies have shown that 54% of Internet users want more video content from the business or brand they support.
People are happy to pause for a few seconds to watch the video while scrolling through their account’s timeline.
Creating a Facebook Ad Funnel with your business video can drive higher revenue. Run a video campaign that appeals to cold traffic or lookalike audiences.
Your Video must be focused on your brand story. For example, use a video illustrating the journey of your catering business and what it offers to the customers.
5 Promote Your Chef Special Dishes with Facebook Carousel Ads
The carousel ads are perfect for displaying all your exquisite dishes in a single, swipe-able Ad.
With this type of Facebook Ad, you can display up to ten videos or images — with ten different CTAs — links to dedicated landing pages from each panel of Facebook carousel ads.
The ads should be perfect for mobile and desktop views this will help all your marketing objectives.
Whether you want to shoot up your local bookings or create brand awareness nationwide, carousel ads got you covered.
Creating a Facebook Ad campaign is just the beginning. You are required to have an effective mechanism to review the performance and make the necessary tweaks.
This is how you can quickly narrow down on what works best for your brand. On the other way round, you’ll end up driving the wrong people to your landing page and wasting money.
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