Social Media Marketing Tools For Small Business • The Graduate Boss

Are you currently running a small business, and do you want to scale up your marketing using social media marketing tools for small businesses?

Do you want to increase your brand awareness with a high conversion rate?

If you answered yes to any of the questions above, then you are at the right place.

You are about to discover the best social media marketing tools you can use to scale up your small business today but before then…

Here are a few things you need to know about social media marketing tools.

Small businesses have a very big advantage in the social media space. It’s easier to show your brand’s personality and make genuine connections with your customers and make more sales.

What are Social Media Marketing Tools?

Social media marketing tools will allow you to get the very best out of social media platforms. Platforms like Instagram, Twitter, Facebook, Tiktok, LinkedIn, Snapchat, YouTube, etc.

For example, if you are concerned about what people are saying about your brand image, you can use social media marketing tools to monitor the conversation.

The good news is, there are specific tools you can use for each type of task, tasks like advertising, analytics, engagement, etc.

Why You Should Use Social Media Marketing Tools For Your Small Business

Statistics show that around 90% of consumers visit a brand’s website or app when they come across it on social media. This proves that social media marketing is good for your small business.

Listed below are some of the amazing advantages of social media marketing;

Lead generation
Brand awareness
Search engine ranking
Massive traffic to your website
Build trust and customer loyalty
Enhance customer satisfaction
Gain marketplace insight

BEST SOCIAL MEDIA MARKETING TOOLS FOR SMALL BUSINESS

Now that you have an understanding of what social media marketing tools are, it’s time for us to take a deep look into the best social media marketing tools for your small business that will change your marketing game!

BUFFER

Buffer is a social media marketing tool that allows you to drive meaningful engagement with results. Businesses can now manage multiple social media platforms simultaneously and efficiently using Buffer.

And this is a social media dashboard that helps you to fill their social media feed with relevant and exciting content without spending half their life on social media.

The platform has continued to periodically introduce amazing features that will help its users, features like suggested media, direct scheduling, and much more buffer also allows you to work flexibly on the go through its Android and iOS mobile apps

BUZZSUMO

Research is one of the most important aspects of your marketing if you want to beat your competitors and leave them in the dust.

You need to understand what they are doing and if what you are doing is working well or not

Buzzsumo is a research tool that helps tell you how your content is doing and who’s spreading the word.

Sometimes, when you sit down to create content, you’re on fire while other times you are not, with this tool you can always be sure of creating powerful content, some of its functionality includes:

Find content that is most shared on social media channels
Find influencers related to particular topics
Get alerts based on keyword, brand names, links, author name, or domain
Track competitors and do an analysis based on their content

You can use buzzsumo to research keywords your audience are interested in, with this you are sure of creating content that your audience is already showing interest in.

You can use it to find interesting new posts to share or to search for content ideas based on what is already performing well.

And if you have some cash, the pro version is a good powerhouse for competitor research.

MENTION

Mention is a social media marketing tool that monitors the mention of your brand, products or your competitors.

staying on top of the conversation is made is easy, you can respond to social media comments easily.

With mention, you can also use to find relevant influencers for influencer marketing campaigns and analyze your competitors

BITLY

Bitly is one of the amazing link shorteners, it takes lengthy URLs and shrinks them into much smaller ones. Most times the original URL is too long for you to easily remember and tricky to share, Bitly makes it look better and easier to remember.

Bitly helps you to keep track of how many leads you drive? How many sales did you convert? it’s a powerful social media marketing tool that helps you to track clicks, view site referrals, and pinpoint geographical locations with the most clicks.

Google has built it into their Google Campaign URL Builder to shorten links and track campaign performance.

Design Wizard

Design wizard has over 10,000 free pre-design templates optimized for social media platforms and with over 1.2 million stock images.

This is an amazing social media marketing tool for small businesses for making visual content, with a simple and intuitive interface.

Also, it has a lot of free content and premium content.

Each social media marketing tool offers basic features. All these include the likes of publishing tools, listening tools, reporting and analytics, advertising tools, monitoring tools, and engagement tools.

Hence, it’s important you understand each of these tools in depth before deciding your pick. Research carefully and patiently to identify the best social media marketing tools and invest accordingly.

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