This is the most concise and helpful article you have ever read on how to promote yourself as a real estate agent on Facebook… You’ll find out why in a moment.
Have you ever asked yourself the question; “how can I promote myself on Facebook as a real estate agent’? If yes, then this article is going to be the most valuable content you’ll read on how to promote yourself as a real agent on Facebook.
But before we take a deep dive into how you can promote yourself as a real agent on Facebook. Let’s answer the one million dollar question.
Why should you take Facebook as a real estate agent?
Gone are the days, when print and electronic media were the only channels of reaching potential buyers.
Social media has now taken over traditional marketing platforms. We are currently in the technology-driven age, where homebuyers are currently spending more on their phones.
The Facebook platform gives you the advantage of reaching your potential buyers easily.
You can share photos of the ambience of a luxurious home and moderately priced abode and this would paint a picture of what living in such a home would be and this will make interested buyers reach out for purchase easily.
The power of Facebook also resonates in showing detailed property listing information to a large group of people and at the same time engaging them.
With traditional media, this could be impossible to execute in person.
Let’s dive deep into how you can promote yourself as a real estate agent using Facebook
1 Set up a Facebook page
Having a Facebook page is a key contributor to promoting yourself as a real estate agent. Facebook page with a captivating title, description, and professional images, you’ll draw the attention of potential clients and build your brand. should have all the necessary contact information like website URL, phone number and office address.
2 Use a professional cover photo
Use the cover photo to highlight homes you have for sale. You can change images quite often so use this space to your advantage. Don’t forget to follow facebook’s policies when doing so.
3 Regularly post educative content.
Don’t just use your Facebook page to promote your brand or listing. You should also share educative and helpful content that is geared towards helping your prospects overcome challenges related to buying and selling homes.
If you are posting 10 content every day on your page, eight of the post should be focused on your clients and only two on promoting your brand.
4 Share interesting content
It never hurts to sprinkle in a little humour when appropriate
5 Offer helpful advice
Always share helpful tips or advice with your audience. You can share tips about how someone could stage his home for sale or decorate his new home, and what to look for when buying a home. Sharing tips are ways to gain your likes and comment.
6 Always reply to comment
Make sure you always reply to comments posted on your page, good or bad, and do so promptly. This signals to current and potential clients that you are paying attention.
7 Post videos
You can take advantage of this content format to drive leads. An increasing number of real estate agents are using videos. A lot of real estates agents are even going to the extent of using drones to shoot videos of homes they are selling.
8 Post images of You, Your Team, and Happy clients
You should always post the photos of you and your team participating in an office function this helps to put a personal face on your business. Potential buyers want to know that they are dealing with real people, not just some faceless human beings. Also, posting photos of happy customers standing next to their newly purchased home can benefit you, in two ways: It demonstrates that you are successful in helping people buy a home. It also shows that others trust and use your company.
10 Post DO-it-yourself tips
Post-do-it-yourself tips related to home improvement are quite popular among homeowners. You can hire a content writer to produce high-quality DIY articles or better still, you can curate content from popular websites that provide DIY tips and share it with your audience.
11 Join relevant groups
Facebook groups are an excellent way to connect with your prospects as well other professionals in your industry. There are Facebook groups for almost every niche, city and area. Join relevant groups where people share home improvement ideas or information on housing market trends in your area. However, you need to use your profile to join groups.
12 Share your content in groups
Share the most important posts on your page in these groups. These could be links to your latest blog or a very attention-grabbing listing on the market.
13 Join the conversation
Like and share other people’s posts. If you do, they will most likely return the favour.
I hope you have enjoyed this article containing 13 ways to promote yourself on Facebook as a real estate agent? Don’t be overwhelmed. Take it one step at a time and get to work.