If you want to grow your business using email marketing tools that are easy to use, and affordable, then, keep reading
Choosing the best email marketing tools should be simple, but a lot of email marketing tools out there, make it difficult.
To succeed at email marketing, it takes more than a spreadsheet full of email addresses.
You need email marketing tools to help you create, send, and track your emails.
Fortunately for you, in this article, we list the best email marketing tools you can use to grow your business.
What are email marketing tools?
Email marketing tools are software that helps you manage your contact list, design compelling email content, and track your email performance.
What should you look for in an email marketing tool?
Things to consider when choosing an email marketing tool include:
Does the tool enable you to design high engaging email content with an easy user interface?
Is it a drag and drop editor?
Does the tool allow you to easily send bulk emails that are personalized and targeted without a lot of work?
This is also known as marketing automation.
Apart from that, the email marketing tool must make it easy to manage your list of contact.
segment your list into groups, and track the performance of your emails.
Finally, the email marketing tools should always ensure that your email campaigns do not end up in the spam folder
Having said that, let’s take a look at some of the best email marketing tools.
1 Constant Contact
It is one of the largest and fastest-growing email marketing tools in the world right now.
Constant Contact is one of the easiest and beginner-friendly email marketing tools you can use right now.
When you have an account with constant contact, you have unlimited access to the following
Emails,
easy tracking and reporting,
built-in social media sharing tools,
a free image library,
list segmentation, Facebook ads integration,
and a powerful eCommerce integration for eCommerce stores.
Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.
Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.
This email marketing tool has a 60-day free trial (no credit card required) you can start with this. After the 60-days free trial, their pricing starts as low as $ 9.99 /month.
2. Drip
This is an email marketing platform for eCommerce, bloggers, and digital marketers.
Drip offers a wide range of tools to make marketing automation, sales funnels, and personalization easy.
The email marketing tool offers seamless integration for all popular website builders including WordPress and WooCommerce.
What this means is, that you can easily add pop-ups / opt-in signup forms to your website and capture more leads.
Drip’s competitive advantage is its intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual drag and drop builder for automation workflows.
These features allow you to reach targeted customers in your email list to get more sales.
The support options at Drip include live chat support, webinars, automation training, detailed courses, free guides, and excellent documentation.
Even though it’s a bit pricey, Drip is the best email marketing software for eCommerce websites and business owners who want to grow their business
Drip offers a free trial, and their plans start from $49 / month which includes all their features.
ALSO READ: How To Grow Your Email List
3. ConvertKit
This is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.
Its unique feature is that it allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy-to-manage auto-responders allowing you to send drip emails from their emailing service.
With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased.
This helps you increase conversions with automated emails that feel more personal.
It has all the powerful features you’d expect from a great email marketing tool.
Features such as a/b testing, beautiful email templates, landing page builder, smart workflows, and more.
ConvertKit offers email-based support and has an extensive knowledge base with great learning material.
A lot of ConvertKit features such as paid newsletters are specifically designed for creators and professional bloggers.
ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy. They also have a Pro plan
4. AWeber
One of the oldest and most popular email marketing tools in the world.
It offers a wide range of tools for small and medium-sized businesses to manage their email marketing.
Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress.
With AWeber, you get access to the following
ready-to-use HTML email templates.
list management.
autoresponders.
a/b testing.
and email tracking with detailed insights.
It also has other powerful email marketing features such as
AMP emails,
automatic RSS-to-email for bloggers,
and tag-based subscriber segmentation.
Their support options include:
Live chat,
Phone support,
Email support
Live webinars
A vast library of how-tos and tutorials.
AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month.
The thing about AWeber is, that you can also sign up for quarterly or annual plans to save even more.
5. Mailchimp
Mailchimp is one of the most popular email marketing service providers in the world.
They offer a forever-free email marketing service plan.
The email marketing tool comes with the following:
An easy drag-and-drop email builder
Autoresponders
Segmenting contacts into groups
Simple tracking for analytics.
It also allows you to set up delivery times based on the user’s time zones, and you can set up segmenting based on geolocation.
You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms.
Their support is offered by email, live chat, and a large tutorial knowledge base.
They offer a forever-free plan which allows you to send 12,000 emails to up to 2,000 subscribers.
Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers.
However, if you want unlimited audiences, advanced audience segmentation, multivariate testing, and comparative reporting, then you’d have to move to their $299 per month plan.
Finally, when choosing an email marketing tool, you should consider if the tool enables you to;
Design high engaging email content with an easy user interface.
Easily send bulk emails that are personalized and targeted without a lot of work.
easy to manage your list contact, segment your list into groups, and track the performance of your emails.
Finally, the email marketing tools should always ensure that your email campaigns do not end up in the spam folder.
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