Have you found yourself asking the question “How to increase email open rate?
This is a common question among online entrepreneurs, because…
A low email open rate means you won’t be getting new business from your email marketing. You don’t want to have that going on for too long. So, how do you increase your email open rates?
If you’ve asked yourself this question before, then, I want you to count yourself lucky, because, in this article, you’ll discover how to increase your email open rate. But before we dig deep, It will be nice we look at what is an email open rate
What is Email Open Rate?
An email open rate simply means the total number of people that open up the email you send compared to the total number of your email subscribers.
For example, if you have 100 email subscribers on your mailing list, and you sent out an email and 70 out of the 100 subscribers open up the email, then your email open rate would be 70%.
Calculating your email open rate is simple, just divide the number of subscribers who opened up your email by the total number of your subscriber then multiply it by 100.
Using the example above (70 subscribers divided by 100 subscribers) multiply by 100%
How To Increase Email Open Rate
1 Using Curiosity Based Subject Line
The major reason why you are sending out an email to your subscribers is to try and get them to take action.
Ensure that your subscribers click on your call to action (CTA) is by using a subject line that will trigger their curiosity.
Making your subject line a teaser, for example, will no doubt spark your subscriber’s curiosity and make them want to discover what you have to offer in your email.
Creating a curiosity base subject line will increase your email open rate
2 Use First Names
If you want to increase your email open rate then you should work on creating a personal connection with your subscribers. Addressing your subscribers by their first names will sure help increase the email open rate.
It is almost like having an email written and tailored only for you. This no doubt guarantees a positive reaction from your subscribers and will drive them to know how your email can help them.
Addressing your subscribers by their first name will help increase your email open rate
3 Use Humor to Your Advantage
One way to build relationships with your subscribers is to make your email humorous.
Reading a humorous email can brighten your readers’ day. This can even get them to look forward to receiving emails from you and looking for new content that you have to offer.
Having emails that do not sound too detached, impersonal, or boring are a great start to increasing your open rate.
You can choose to make your emails sarcastic, satirical, or outrightly funny, but make sure it’s also rich in value.
4. Use Emojis
Internet marketers argue that emojis have no place in increasing your email open rate. We beg to differ. The use of emojis in an email is not unprofessional or unethical.
As much as you can, use emojis in your emails. Emojis show emotion, convince your subscribers that they are not receiving spam emails from robots, and also create a playful, personal relationship between you and your subscribers.
Using emojis in your subject line will add color to your message and will make your subscribers as you as a friend
ALSO READ: How to Make More sales using Email Marketing
5 Focus on Your Subscribers’ Interest to increase email open rate
The major reason why you chose to build an email list is to make sales. But you shouldn’t make the mistake of just focusing on making sales and forgetting the interest of your subscribers.
Make sure you focus on creating valuable content.
You can do this by focusing your emails on what interests your subscribers and then leading them through your sales funnel
By doing this they will keep opening up your emails because they are assured that there’ll always be something for them
6 Use your first paragraph to hook your readers
Your opening paragraph is the next thing your subscribers do immediately after your subject line so it must hook them immediately. If the first paragraph is not able to get their attention then there are high chances of them not reading through your email.
If your first paragraph is good and interesting, it becomes easy for your subscribers to read.
7 Solve Your Subscriber’s Problems
Always be on the lookout for your subscriber’s pain points and help them solve them.
The best way to go about this is by identifying problems that are unique to your niche and working on producing content that will help take these problems away.
Make the tips consistent; something for your subscribers to look forward to and you’ll be well on your way to increasing your email open rate.
If you’re not satisfied with your current email open rate, you’ve now discovered what it takes to take your email open rate to another level and increase your sales