The world is one digital village and as more and more companies turn to the Internet to generate sales, the need for experts in digital marketing has never been greater.
The digital marketing industry is a fast-paced, evolving industry that has a lot of challenges, but also plenty of rewards, including a potentially lucrative income. If you know your onions.
If you’ve thought about switching gears and getting into digital marketing, now is the time to do it. Lucky for you, no traditional marketing degree is needed to get started, although some training will help to get your foot in the door.
9 Essential Areas of Digital Marketing You Should Know includes:
Social Media Management
Advanced Search Engine Optimization (SEO)
Digital Public Relations
How to start a digital marketing career:
1. Create Your Online Presence
Even a good job these days require some online presence. And this is especially even more necessary for a career in digital marketing. If you are looking to gain clients as a digital marketer, a prospective client will first review the numbers and see how well you stand out from among the sea of “influencers”.
To avoid being boycotted, ensure you have a curated image online and begin to consciously work on growing your numbers. Create a digital marketing blog, upload your portfolio on sites that allow you do so and optimize all social media accounts. In essence, show them what you are really capable of.
2. Follow Latest Trends
Just like the wind, digital marketing is a career that is never stationary. To survive in the world of digital experts, you have to follow the latest trends. The needs of the digital marketing industry may vary from time to time.
To be up to date with the latest trends, attend virtual seminars, take online classes, and do your best to stay ahead of the game rather than simply keeping up with it.
3. Be Creative
A digital marketer can exercise creativity in any way that will benefit and promote the project at hand. Yes, there are methods and systems that are standardized for certain applications, but you can always add your personal flair to projects, making them creative and unique.
Digital marketing relies heavily on creativity, so if you have an idea that you think will work, give it a try. The more creative you are, the more likely it is that you will be noticed and land that dream job.
4. Create an Outstanding Resume
Never limit yourself to one resume and before you start applying for jobs, make sure to create a dynamic resume that shows just how valuable your skills are. There are many different types of resumes, especially when you are working in a creative industry such as digital marketing.
You can check out the resume for digital marketing professionals on the internet and tailor yours around them.
5. Get out and Network
You don’t gain digital authority by staying in your house 24/7. It is important to get your name out there, and the best way to do that is by networking. Networking will put you at the front line of events and help connect you to key people that will be relevant to your digital marketing journey.
Networking can also give you great leads on the next big job or grant you access to your contemporaries in the business that will come in handy for executing mega projects.
6. Learn about Analytics
Analytics is not rocket science. You can learn it! A knowledge of analy9 will be useful in helping you know how successful your digital marketing campaigns are and there are several online classes you can take in this regard that will help you to learn about and understand how analytics work, and how to use them.
7. Get Some Experience
Sometimes you may have to take on unpaid jobs to get paid in experience. While it may put a dent in your earnings, it is a worthy adventure if you will gain useful knowledge in digital marketing. It will also help you deliver matchless service when you start applying for long-term digital marketing jobs.
8. Do Not Say “Yes” to Anything
While you can agree to do free jobs in the last tip, we can’t stress enough how important it is to not do anything spiky because you want to gain experience. Go for the experience you need to land your first digital marketing job.
You alone know your goals and digital marketing ambitions. Take on free jobs, or jobs that other digital marketers do not want. Demonstrate that you can take on and make the best of any project, and be successful in your endeavors.
9. Get Certified
Do you know how the Twitter blue tick gives a feeling of importance and safety? Anyone can get into digital marketing without a university degree, but the candidates who are getting the best positions are those who have a certification in digital marketing.
There are classes you can take that will help you to prepare for the certification exams, and if you are really serious about digital marketing as a career, you should get certified as soon as possible. Certification in digital marketing will help you stand out in the sea of digital marketers who although experienced are lacking in certification.
10. Accept Entry-Level Jobs
Even with your certification badge, you may have to work your way up the ladder. No one is going to start at the top in any career, no matter how much training, skills, and experience they may have. You will likely start out as an assistant, or a junior digital marketer, until you are able to prove that you can take on more responsibilities.
To pursue a certification in digital marketing, you can browse online to check out a list of certifications in digital marketing.