If you are an online entrepreneur, one of the things you must pay very close attention to if you want to grow your business is building your email list because an email list is one of your biggest assets.
Email marketing is one of the most simple yet powerful ways to grow your business because with every email you send out to your email list, you have the opportunity to make more sales, build customer relationships and you also get immediate feedback on what’s working and what isn’t.
And because of how effective email marketing is at generating leads and new customers, a lot of businesses are now investing so much in building their email list with their eye towards the long term success of their business
Even if you are just starting out with email marketing or you are already started with email marketing looking for ways to grow your email list, today you are about to discover five proven strategies on how to grow your email list
But before we dive deeper into how to grow your email list using these five proven strategies let’s look at some basics
What is email marketing?
Email marketing is a type of direct marketing that uses personalized, mass emails to educate and persuade a lead into taking a specific action the action can be to make a purchase, book a call, or whatever you want
It’s one of the most highly effective digital marketing strategies. A good email marketing campaign converts prospects into customers, and turns one-time buyers into repeat buyers and raving fans. Email marketing is one of the most direct and effective methods of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels
Why should you build an email list for your business?
Why should you pay attention to building your email list? Now let’s talk about why it is important for you to build your email list.
Despite the fact that social media is at rising and unsolicited spam email (which is never a good marketing strategy, don’t do it), email marketing is the most effective way to nurture leads and increase customers loyalty.
There are many reasons you should make email marketing one of your top priorities, but we’ll be looking at the top 3
- Email is the number one communication channel. Here’s an interesting fact, at least 99% of consumers check their emails on a daily basis. This fact can’t be said of other communication channels.
- You have ownership of the list. You own your list, not like any other social media platform, where your account along with all your fans and posts could be suspended or deleted at any time for any reason without your notice. But with your own list, no one can take those leads away from you, they are yours for the keeping anytime any day.
- Email converts better . People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI(return on investment) of 4400%. That’s huge. And if you are wondering if social media converts even better, you have to think again: the average order value of an email is at least three to four times higher than that of social media. Email marketing is one of the best ways to make more sales online. Now that you know the importance of email marketing it’s time to learn the best ways to grow your email list.
Five proven strategies to grow your email list
(1) Lead Magnet
To grow your email list, you have to have a lead magnet, a lead magnet also known as an opting bribe is something valuable that you give away for free in exchange for an email address.
The lead magnet doesn’t have to cost you ahead and a leg to create; your lead magnet can be a digital material like PDFs, MP3, Audio files, or videos that you can create yourself at minimal or no cost.
Your lead magnet can be anything valuable to your website visitors
Types of lead magnet you can use
A cheat sheet of tips
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Lead magnet ideas are endless
Since you already know what a lead is, the next thing is how can you make your lead magnet effective. Here are five questions to answer
Is your lead magnet easily consumable?; your lead magnet is only effective if the audience use it, if you deliver a 500 page your audience may end up not going through it
Is your lead magnet actionable? Your lead magnet needs to provide actionable tools, skillset, or information they can implement right away
Is your lead magnet relevant to your audience? If you have done your homework well, coming up with a relevant lead magnet should not be a problem
What problem is your lead magnet solving? Your lead magnet will become successful if it solves a pressing problem. Is your lead magnet immediately available? Nowadays people are in love with instant gratification, so you have to give them right then and there.
(2)Run Facebook Ads to your landing page
Facebook Ads is one of the most cost-effective ways to drive massive traffic to your landing page to collect email addresses and build your email list
Facebook has excellent targeting options, you can be sure that you are reaching exactly your desired audience who are interested in your product or service.
One of the interesting features of Facebook ads is that Facebook allows you to create custom audiences from an email list which makes it easy to re-engage subscribers who have not opened your messages in a while or even who have not purchased your product. Facebook also allows you to create a lookalike audience based on your email list subscribers. If you already have an established subscriber base, this is a great way to tap into a new market and expand
(3)Request for partnership
One way to grow your email list is through partnership, you can partner with someone in your industry to offer their email list subscribers something new of value
For instance, you can partner with another blogger who is in your niche to offer his/her reader your free eBook in exchange for their email address.
This way when anyone subscribes to your list they receive an eBook from their other bloggers’ website. the other person can also promote his/her eBook on your website. You can also partner with businesses that are in complementary industries with you. For example, if you have a makeup blog, you could partner with another blogger who is a nail polish line and vice versa.
They can send out emails to their subscribers mentioning your products and services. this can dramatically increase your email list
(4)Add surprise pop-up form
Adding a pop-up form on your website is great to massively increase your email list subscriber, all you need to do is a good already written content or an offer on your website and you’ll be able to add their information to your email list
(5)Always add a call to action
Always add a call to action in all your social media bio, this can help you grow your email list. Your bio is the first thing people see when they come across your profile, so you should always make sure it’s clear what exact action you want them to take next
You can add a call-to-action in your bio directly or by using an action-oriented word such as “sign up,” “get,” and “join.” This will give people who visit your profile a clear idea of what you want them to do next.
People who are interested are more likely to click on the link on your bio and sign up for your email list. And this will increase your email list subscribers.
These are the five ways to grow your email list effective